Side-by-side Instagram profile comparison of Apartment Therapy vs Schoolhouse. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@apartmenttherapy
100
Excellent
Account Health
@schoolhouse
95
Excellent
3.5M
Followers
87%
968
Following
13.6K
Posts
71%
Healthy ratio
Schoolhouse
@schoolhouse
Makers of iconic lighting + homewares for thoughtful living. #schoolhouseliving
514.5K
Followers
13%
993
Following
5.5K
Posts
29%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.5M followers
Range: 1M-10M
@apartmenttherapy
514.5K followers
Range: 500K-1M
@schoolhouse
Engagement Quality
@apartmenttherapy
0.06%
Benchmark: 0.2-0.5%
@schoolhouse
0.31%
Benchmark: 0.5-1%
Following/Followers Ratio
@apartmenttherapy
1:3.6K
Very influential
@schoolhouse
0.0019
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@apartmenttherapy
3.94
Active@schoolhouse
10.59
Very ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
@geeviesplace's 735-square-foot Minnesota rental is filled with mostly secondhand finds. "I would describe my personal style as timeless, bohemian chic, maybe even Cottage Core. I’m most attracted to pieces that will stay in style rather than temporary trends," Geevie says. See more of this home at the link in our bio ✨
Portland is where Schoolhouse was born. This warehouse holds the last inventory from that beginning—and as we close this chapter on Nicolai St., we’re making it available one last time, online and in person, as a thank you to our community. This countdown marks the close of a foundational chapter and a chance to take home a modern heirloom from Schoolhouse. The online COUNTDOWN SALE begins Thursday, 1/22. For our Portland community: details on an in-person event are coming to your inbox. Sign up at the link in bio.
apartmenttherapy has 1.4K more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
2
With Hashtags
10
Without Hashtags
@schoolhouse has stronger hashtag impact
Engagement Trends
-6.9%
Engagement shift
Likes
Comments
+63.6%
Engagement shift
Likes
Comments
@schoolhouse shows better recent momentum
Posting Rhythm
@apartmenttherapy
@schoolhouse
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@schoolhouse delivers higher engagement relative to audience size.
Followers
@apartmenttherapy dominates in reach and follower volume.
Engagement Rate
@schoolhouse delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
See how these accounts stack up
FAQ: @apartmenttherapy vs @schoolhouse
Specific questions about this head-to-head comparison
Still have questions?
Contact us