apple
hm

Side-by-side Instagram profile comparison of apple vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@apple

100

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @apple

apple

@apple

Everyone has a story to tell. #ShotoniPhone

36.6M

Followers

49%

9

Following

1.3K

Posts

73%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

51%

173

Following

493

Posts

27%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@apple
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@hm
2
Trailing on metrics
@apple
Detailed Breakdown
@hm
36.6M
Followers
3% ahead
38M
9
Following
95% ahead
173
1.3K
Total Posts
63% ahead
493
0.13%
Engagement Rate
89% ahead
0.01%
45.9K
Avg Likes
89% ahead
5.2K
472
Avg Comments
81% ahead
89
🏆 apple4 - 2hm

Advanced Metrics

Authority Score
Winner
71
Expert
@apple
Reach25/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

36.6M followers

Range: 10M+

@apple

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
Winner
71
/ 100
@apple
Influence Index
70
/ 100
@hm

Engagement Quality

@apple

0.13%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@apple

1:4.1M

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@apple1.0%
@hm1.7%

Higher = more thoughtful engagement

Virality Potential

@apple1.3
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@apple

0.04

Low

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

apple41
hm40
Difference: 1 points

Audience Quality Score

Quality of follower base

apple41
hm40
Difference: 1 points

Content Performance Index

Engagement per follower

apple1
hm0
Difference: 1 points

Overall Influence Index

Combined influence potential

apple65
hm53
Difference: 12 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @apple

Frozen formations #ShotoniPhone by Michaela S. @michaelacarrot

@apple
154.3K
716
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
🏆 154.3K likesVS18.1K likes

apple has 136.2K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@apple

12

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes45.9K
Avg Comments472
Hashtags increase engagement
#shotoniphone#shotoniphone17pro#shotoniphone17
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@apple has stronger hashtag impact

Engagement Trends

@apple
Falling

-64.9%

Engagement shift

-65%

Likes

-46%

Comments

Older posts avg68.6K
Recent posts avg24.1K
Stronger Trend
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K

@hm shows better recent momentum

Posting Rhythm

@apple

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency51%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@apple delivers higher engagement relative to audience size.

The comparison shows @apple outperforming @hm most notably in Engagement Rate.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@apple delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @apple vs @hm

Specific questions about this head-to-head comparison

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