apple
samsung

Side-by-side Instagram profile comparison of apple vs Samsung. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@apple

100

Excellent

Account Health

@samsung

95

Excellent

Leader
Instagram profile picture of @apple

apple

@apple

Everyone has a story to tell. #ShotoniPhone

36.6M

Followers

93%

9

Following

1.3K

Posts

63%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @samsung

Samsung

@samsung

Innovation for all What we do👇 @samsungmobile @samsungtv @samsung_bespoke @samsungsemiconductor

2.7M

Followers

7%

97

Following

768

Posts

37%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@apple
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@samsung
1
Trailing on metrics
@apple
Detailed Breakdown
@samsung
36.6M
Followers
93% ahead
2.7M
9
Following
91% ahead
97
1.3K
Total Posts
42% ahead
768
0.13%
Engagement Rate
44% ahead
0.07%
45.9K
Avg Likes
96% ahead
1.9K
472
Avg Comments
87% ahead
60
🏆 apple5 - 1samsung

Advanced Metrics

Authority Score
Winner
71
Expert
@apple
Reach25/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
65
Expert
@samsung
Reach22/25
Engagement0/30
Ratio20/20
Consistency13/15
Verification10/10

Account Tier

Celebrity

36.6M followers

Range: 10M+

@apple

Mega

2.7M followers

Range: 1M-10M

@samsung

Influence Index
Winner
71
/ 100
@apple
Influence Index
65
/ 100
@samsung

Engagement Quality

@apple

0.13%

Benchmark: 0.1-0.2%

Low

@samsung

0.07%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@apple

1:4.1M

Very influential

Excellent

@samsung

1:27.9K

Very influential

Excellent

Comment-to-Like Ratio

@apple1.0%
@samsung3.2%

Higher = more thoughtful engagement

Virality Potential

@apple1.3
@samsung0.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@apple

0.04

Low

@samsung

0.28

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

apple41
samsung40
Difference: 1 points

Audience Quality Score

Quality of follower base

apple41
samsung40
Difference: 1 points

Content Performance Index

Engagement per follower

apple1
samsung1
Difference: 1 points

Overall Influence Index

Combined influence potential

apple65
samsung42
Difference: 23 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @apple

Frozen formations #ShotoniPhone by Michaela S. @michaelacarrot

@apple
154.3K
716
Top post by @samsung

This is the official video introducing the WindFree™ Wearable Good Sleep feature of the Bespoke AI WindFree, Samsung's new 2026 room air conditioner. Enjoy a really good night’s sleep every night. The WindFree™ Wearable Good Sleep mode is linked to wearable smart devices, such as the Galaxy Watch and Ring. When they detect that you are asleep, the system automatically turns on WindFree™ Cooling and adjusts the cooling performance to suit your sleep pattern and create the ideal climate for a deep and pleasant sleep throughout the night. Q. How can I set the WindFree™ Wearable Good Sleep mode? A. You should download the SmartThings App on the wearable device, and connect the AC to your home Wi-Fi. You can set it in the Samsung Watch App's 'Sleep well with smart devices' or 'Settings > Mode and routine > Sleep' menu, and you must wear the device while sleeping. #WindFreeWearableGoodSleep #BespokeAIWindFree #SmartComfort #BespokeAI #Samsung

@samsung
6.6K
130
🏆 154.3K likesVS6.6K likes

apple has 147.7K more likes on their top post

Hashtag Strategy

@apple

12

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes45.9K
Avg Comments472
Hashtags increase engagement
#shotoniphone#shotoniphone17pro#shotoniphone17
Stronger Hashtag Use
@samsung

12

With Hashtags

0

Without Hashtags

Avg per post4.2
Avg Likes1.9K
Avg Comments60
Hashtags increase engagement
#samsung#bespokeai#ailiving#exploregalaxy#bespokeaiwindfreepro

@samsung has stronger hashtag impact

Engagement Trends

@apple
Falling

-64.9%

Engagement shift

-65%

Likes

-46%

Comments

Older posts avg68.6K
Recent posts avg24.1K
Stronger Trend
@samsung
Falling

-49.1%

Engagement shift

-49%

Likes

-62%

Comments

Older posts avg2.5K
Recent posts avg1.3K

@samsung shows better recent momentum

Posting Rhythm

@apple

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency51%

@samsung

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency35%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@apple leads in most key metrics.

The comparison shows @apple outperforming @samsung most notably in Followers.

Followers

@apple dominates in reach and follower volume.

Engagement Rate

@apple delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @apple vs @samsung

Specific questions about this head-to-head comparison

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