asos
burberry

Side-by-side Instagram profile comparison of ASOS vs Burberry. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@asos

75

Good

Account Health

@burberry

100

Excellent

Instagram profile picture of @asos

ASOS

@asos

Style Each Moment

14.6M

Followers

42%

1.1K

Following

87

Posts

4%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @burberry

Burberry

@burberry

19.9M

Followers

58%

1

Following

1.9K

Posts

96%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@asos
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@burberry
5
Winning on metrics
@asos
Detailed Breakdown
@burberry
14.6M
Followers
27% ahead
19.9M
1.1K
Following
100% ahead
1
87
Total Posts
95% ahead
1.9K
0.00%
Engagement Rate
100% ahead
0.05%
-1
Avg Likes
100% ahead
9.7K
10
Avg Comments
89% ahead
88
asos1 - 5🏆 burberry

Advanced Metrics

Authority Score
61
Expert
@asos
Reach25/25
Engagement0/30
Ratio20/20
Consistency6/15
Verification10/10
Authority Score
Winner
70
Expert
@burberry
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

14.6M followers

Range: 10M+

@asos

Celebrity

19.9M followers

Range: 10M+

@burberry

Influence Index
70
/ 100
@asos
Influence Index
70
/ 100
@burberry

Engagement Quality

@asos

0.00%

Benchmark: 0.1-0.2%

Low

@burberry

0.05%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@asos

1:12.7K

Very influential

Excellent

@burberry

1:19.9M

Very influential

Excellent

Comment-to-Like Ratio

@asos-1000.0%
@burberry0.9%

Higher = more thoughtful engagement

Virality Potential

@asos-0.0
@burberry0.5

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@asos

0.01

Low

@burberry

0.09

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

asos39
burberry40
Difference: 1 points

Audience Quality Score

Quality of follower base

asos40
burberry40

Content Performance Index

Engagement per follower

asos0
burberry0
Difference: 0 points

Overall Influence Index

Combined influence potential

asos40
burberry65
Difference: 25 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @asos

Our summer team looks like this​

@asos
-1
2
Winner
Top post by @burberry

Match fit Leah Williamson wraps up the game in our cropped trench

@burberry
35.3K
146
-1 likesVS35.3K likes 🏆

burberry has 35.3K more likes on their top post

Hashtag Strategy

@asos

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
@burberry

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

Engagement Trends

Stronger Trend
@asos
Rising

+36.4%

Engagement shift

+0%

Likes

+32%

Comments

Older posts avg7
Recent posts avg10
@burberry
Falling

-39.4%

Engagement shift

-39%

Likes

-64%

Comments

Older posts avg12.1K
Recent posts avg7.4K

@asos shows better recent momentum

Posting Rhythm

@asos

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency47%

@burberry

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency57%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@burberry leads in most key metrics.

The comparison shows @burberry outperforming @asos most notably in Followers.

Followers

@burberry dominates in reach and follower volume.

Engagement Rate

@burberry delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @asos vs @burberry

Specific questions about this head-to-head comparison

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