astonmartin
hm

Side-by-side Instagram profile comparison of Aston Martin vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@astonmartin

100

Excellent

Account Health

@hm

90

Excellent

Instagram profile picture of @astonmartin

Aston Martin

@astonmartin

The Official home of Aston Martin on Instagram. — Share your #AstonMartinLive moments.

12.4M

Followers

25%

244

Following

1.4K

Posts

73%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

75%

173

Following

495

Posts

27%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@astonmartin
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@hm
1
Trailing on metrics
@astonmartin
Detailed Breakdown
@hm
12.4M
Followers
67% ahead
38M
244
Following
29% ahead
173
1.4K
Total Posts
64% ahead
495
0.23%
Engagement Rate
94% ahead
0.01%
28.6K
Avg Likes
82% ahead
5.3K
110
Avg Comments
22% ahead
86
🏆 astonmartin5 - 1hm

Advanced Metrics

Authority Score
Winner
72
Expert
@astonmartin
Reach25/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

12.4M followers

Range: 10M+

@astonmartin

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
Winner
71
/ 100
@astonmartin
Influence Index
70
/ 100
@hm

Engagement Quality

@astonmartin

0.23%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@astonmartin

1:50.8K

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@astonmartin0.4%
@hm1.6%

Higher = more thoughtful engagement

Virality Potential

@astonmartin2.3
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@astonmartin

0.11

Moderate

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

astonmartin41
hm40
Difference: 1 points

Audience Quality Score

Quality of follower base

astonmartin41
hm40
Difference: 1 points

Content Performance Index

Engagement per follower

astonmartin2
hm0
Difference: 2 points

Overall Influence Index

Combined influence potential

astonmartin66
hm53
Difference: 13 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @astonmartin

"(DB12 S) provides the new benchmark for what a grand tourer should be. ... encapsulates the magic of the Aston Martin experience. Exquisitely styled and opulently appointed, the DB12 S is equally at home eating up endless miles on the interstate as it is conquering winding backroads in far-flung locales." @Motortrend #AstonMartin #DB12S #ICONDRIVEN

@astonmartin
88.5K
269
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.2K
94
🏆 88.5K likesVS18.2K likes

astonmartin has 70.3K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@astonmartin

12

With Hashtags

0

Without Hashtags

Avg per post3.0
Avg Likes28.6K
Avg Comments110
Hashtags increase engagement
#astonmartin#db12s#astonmartinlive#valhalla#masterydriven
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@astonmartin has stronger hashtag impact

Engagement Trends

@astonmartin
Falling

-75.7%

Engagement shift

-76%

Likes

-72%

Comments

Older posts avg46.2K
Recent posts avg11.2K
Stronger Trend
@hm
Falling

-55.3%

Engagement shift

-56%

Likes

-25%

Comments

Older posts avg7.4K
Recent posts avg3.3K

@hm shows better recent momentum

Posting Rhythm

@astonmartin

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency13%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@astonmartin delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @astonmartin most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@astonmartin delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @astonmartin vs @hm

Specific questions about this head-to-head comparison

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