Side-by-side Instagram profile comparison of Australia vs Booking.com. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@australia
100
Excellent
Account Health
@bookingcom
100
Excellent
Australia
@australia
Tourism Australia's official account. Tag @Australia or #SeeAustralia to give us permission to repost 🐨🇦🇺
5.8M
Followers
51%
442
Following
13.5K
Posts
88%
Healthy ratio
5.6M
Followers
49%
189
Following
1.9K
Posts
12%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
5.8M followers
Range: 1M-10M
@australia
5.6M followers
Range: 1M-10M
@bookingcom
Engagement Quality
@australia
0.43%
Benchmark: 0.2-0.5%
@bookingcom
0.12%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@australia
1:13.1K
Very influential
@bookingcom
1:29.5K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@australia
2.32
Active@bookingcom
0.34
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
There’s something about Australia that stays with you. So, what are you waiting for? Come and Say G’day. #SeeAustralia #ComeAndSayGday #Ad *Our driving scenes were filmed under controlled conditions. Always drive safely and respect local regulations and environments. ID: Video opens with Thomas Weatherall speaking with Ruby the souvenir kangaroo on a beach, followed by a series of videos showing travellers recounting their stories of trips to Australia and the iconic landscapes and friendly locals (including Robert Irwin!) they met along the way.
australia has 95.7K more likes on their top post
Hashtag Strategy
12
With Hashtags
0
Without Hashtags
1
With Hashtags
11
Without Hashtags
@australia has stronger hashtag impact
Engagement Trends
-82.7%
Engagement shift
Likes
Comments
+217.2%
Engagement shift
Likes
Comments
@bookingcom shows better recent momentum
Posting Rhythm
@australia
@bookingcom
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@australia leads in most key metrics.
Followers
@australia dominates in reach and follower volume.
Engagement Rate
@australia delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @australia vs @bookingcom
Specific questions about this head-to-head comparison
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