bethesda
microsoft

Side-by-side Instagram profile comparison of Bethesda Softworks vs Microsoft. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@bethesda

100

Excellent

Account Health

@microsoft

100

Excellent

Instagram profile picture of @bethesda

Bethesda Softworks

@bethesda

Publisher of Fallout, DOOM, Elder Scrolls, Starfield, Indiana Jones and the Great Circle, Wolfenstein and more!

1.2M

Followers

21%

21

Following

4K

Posts

75%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @microsoft

Microsoft

@microsoft

this meeting could’ve been an email

4.5M

Followers

79%

301

Following

1.4K

Posts

25%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@bethesda
3
Tied on metrics
Competition
VS
Even Match
@microsoft
3
Tied on metrics
@bethesda
Detailed Breakdown
@microsoft
1.2M
Followers
73% ahead
4.5M
21
Following
93% ahead
301
4K
Total Posts
66% ahead
1.4K
0.23%
Engagement Rate
70% ahead
0.07%
2.7K
Avg Likes
10% ahead
3K
102
Avg Comments
42% ahead
59
bethesda3 - 3microsoft

Advanced Metrics

Authority Score
Winner
69
Expert
@bethesda
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@microsoft
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

1.2M followers

Range: 1M-10M

@bethesda

Mega

4.5M followers

Range: 1M-10M

@microsoft

Influence Index
Winner
66
/ 100
@bethesda
Influence Index
65
/ 100
@microsoft

Engagement Quality

@bethesda

0.23%

Benchmark: 0.2-0.5%

Low

@microsoft

0.07%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@bethesda

1:58.8K

Very influential

Excellent

@microsoft

1:15K

Very influential

Excellent

Comment-to-Like Ratio

@bethesda3.7%
@microsoft1.9%

Higher = more thoughtful engagement

Virality Potential

@bethesda2.2
@microsoft0.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@bethesda

3.27

Active

@microsoft

0.31

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

bethesda41
microsoft40
Difference: 1 points

Audience Quality Score

Quality of follower base

bethesda41
microsoft40
Difference: 1 points

Content Performance Index

Engagement per follower

bethesda2
microsoft1
Difference: 2 points

Overall Influence Index

Combined influence potential

bethesda43
microsoft46
Difference: 3 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @bethesda

Dame Nawal Shafiq-Barclay: patron of history and its forgotten artifacts, owner of the hungry Osiris, and part-time spy for the Lombardi sisters. As portrayed by Necar Zadegan, and here joined by Troy Baker and Alessandra Mastronardi. (Kyle Klütz, Director of Photography)

@bethesda
10.2K
132
Winner
Top post by @microsoft

Announced today at #MSBuild: we unveiled Majorana 2, our newest quantum chip. Swipe through for details, more at the link in bio.

@microsoft
11.6K
168
10.2K likesVS11.6K likes 🏆

microsoft has 1.4K more likes on their top post

Hashtag Strategy

@bethesda

7

With Hashtags

5

Without Hashtags

Avg per post1.2
Avg Likes2.7K
Avg Comments139
Hashtags show no clear boost
#starfield#bethesdagamestudios#starfieldcreations#fallout#milliwhale
Stronger Hashtag Use
@microsoft

3

With Hashtags

9

Without Hashtags

Avg per post0.3
Avg Likes6.6K
Avg Comments82
Hashtags increase engagement
#msbuild#microsoftbuild#microsoftpartner

@microsoft has stronger hashtag impact

Engagement Trends

@bethesda
Falling

-53.4%

Engagement shift

-54%

Likes

-25%

Comments

Older posts avg3.9K
Recent posts avg1.8K
Stronger Trend
@microsoft
Falling

-9.0%

Engagement shift

-9%

Likes

-2%

Comments

Older posts avg3.3K
Recent posts avg3K

@microsoft shows better recent momentum

Posting Rhythm

@bethesda

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency38%

@microsoft

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency22%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@bethesda delivers higher engagement relative to audience size.

The comparison shows @microsoft outperforming @bethesda most notably in Followers.

Followers

@microsoft dominates in reach and follower volume.

Engagement Rate

@bethesda delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @bethesda vs @microsoft

Specific questions about this head-to-head comparison

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