bethesda
wired

Side-by-side Instagram profile comparison of Bethesda Softworks vs WIRED. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@bethesda

100

Excellent

Account Health

@wired

100

Excellent

Instagram profile picture of @bethesda

Bethesda Softworks

@bethesda

Publisher of Fallout, DOOM, Elder Scrolls, Starfield, Indiana Jones and the Great Circle, Wolfenstein and more!

1.2M

Followers

35%

21

Following

4K

Posts

24%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @wired

WIRED

@wired

For Future Reference. Read our latest ⬇️

2.3M

Followers

65%

77

Following

12.5K

Posts

76%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@bethesda
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@wired
5
Winning on metrics
@bethesda
Detailed Breakdown
@wired
1.2M
Followers
46% ahead
2.3M
21
Following
73% ahead
77
4K
Total Posts
68% ahead
12.5K
0.23%
Engagement Rate
2% ahead
0.23%
2.8K
Avg Likes
45% ahead
5K
103
Avg Comments
48% ahead
199
bethesda1 - 5🏆 wired

Advanced Metrics

Authority Score
69
Expert
@bethesda
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
69
Expert
@wired
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

1.2M followers

Range: 1M-10M

@bethesda

Mega

2.3M followers

Range: 1M-10M

@wired

Influence Index
66
/ 100
@bethesda
Influence Index
66
/ 100
@wired

Engagement Quality

@bethesda

0.23%

Benchmark: 0.2-0.5%

Low

@wired

0.23%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@bethesda

1:58.8K

Very influential

Excellent

@wired

1:29.5K

Very influential

Excellent

Comment-to-Like Ratio

@bethesda3.7%
@wired4.0%

Higher = more thoughtful engagement

Virality Potential

@bethesda2.2
@wired2.2

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@bethesda

3.27

Active

@wired

5.51

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

bethesda41
wired41

Audience Quality Score

Quality of follower base

bethesda41
wired41

Content Performance Index

Engagement per follower

bethesda2
wired2
Difference: 0 points

Overall Influence Index

Combined influence potential

bethesda43
wired50
Difference: 7 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @bethesda

Dame Nawal Shafiq-Barclay: patron of history and its forgotten artifacts, owner of the hungry Osiris, and part-time spy for the Lombardi sisters. As portrayed by Necar Zadegan, and here joined by Troy Baker and Alessandra Mastronardi. (Kyle Klütz, Director of Photography)

@bethesda
10.3K
132
Winner
Top post by @wired

The news business isn’t just any business — it serves a vital role in our democracy, recognized by the First Amendment. But media outlets can’t serve that role if they’re bankrupt. And as a result, news readers often find themselves blocked by paywalls from reading important stories about government business. "That experience is particularly frustrating for readers who are unable to access the groundbreaking investigative reports outlets like Wired magazine have been publishing, particularly over the first couple months of the Trump administration," the Freedom of the Press Foundation release reads. "Fortunately, Wired has a solution — it’s going to stop paywalling articles that are primarily based on public records obtained through the Freedom of Information Act." Access to journalism based on public records is more important than ever at this moment, with government websites and records disappearing, DOGE doing its best to operate outside the public’s view, and the National Archive in disarray. We’re excited to be the first publication to partner with @freedomofthepressfoundation to offer this for our new coverage. And if you want to support our journalism directly, you can do so by tapping the 🔗 in bio to subscribe.

@wired
23.9K
654
10.3K likesVS23.9K likes 🏆

wired has 13.7K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@bethesda

7

With Hashtags

5

Without Hashtags

Avg per post1.2
Avg Likes2.7K
Avg Comments141
Hashtags show no clear boost
#starfield#bethesdagamestudios#starfieldcreations#fallout#milliwhale
@wired

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes1.4K
Avg Comments15
Hashtags show no clear boost
#uncannyvalley#thebiginterview

@bethesda has stronger hashtag impact

Engagement Trends

@bethesda
Falling

-51.9%

Engagement shift

-53%

Likes

-23%

Comments

Older posts avg3.9K
Recent posts avg1.9K
Stronger Trend
@wired
Falling

-16.5%

Engagement shift

-16%

Likes

-17%

Comments

Older posts avg5.7K
Recent posts avg4.7K

@wired shows better recent momentum

Posting Rhythm

@bethesda

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency38%

@wired

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency4%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@bethesda delivers higher engagement relative to audience size.

The comparison shows @wired outperforming @bethesda most notably in Followers.

Followers

@wired dominates in reach and follower volume.

Engagement Rate

@bethesda delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @bethesda vs @wired

Specific questions about this head-to-head comparison

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