Side-by-side Instagram profile comparison of Bob Goff vs Happy Planner®. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@bobgoff
95
Excellent
Account Health
@the_happy_planner
95
Excellent

Bob Goff
@bobgoff
NYT Bestselling Author, Coach & Chaser of Whimsy Chief 🎈Inflator: @lovedoes @theoakscenter A Journey with Jesus Releases Feb. 3rd
687.1K
Followers
49%
3.8K
Following
4.4K
Posts
44%
Healthy ratio

Happy Planner®
@the_happy_planner
+ Planners, journals, stickers & more! + Inspiration. Organization. Creativity. Happiness. + Get inspired to plan #happyplanner
713.4K
Followers
51%
757
Following
5.7K
Posts
56%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
687.1K followers
Range: 500K-1M
@bobgoff
713.4K followers
Range: 500K-1M
@the_happy_planner
Engagement Quality
@bobgoff
0.42%
Benchmark: 0.5-1%
@the_happy_planner
0.07%
Benchmark: 0.5-1%
Following/Followers Ratio
@bobgoff
0.0055
Very influential
@the_happy_planner
0.0011
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@bobgoff
6.47
Active@the_happy_planner
7.95
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

Meet Mr. and Mrs. Erickson. The bringing together of two immense stories into one family. @meganfate @scottyerickson we are so thrilled with you about this adventure you are on! Heaven is leaning over the rails and looking in your direction. Thanks for letting all of us tag along. We love you.
bobgoff has 14.7K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
4
With Hashtags
8
Without Hashtags
@the_happy_planner has stronger hashtag impact
Engagement Trends
-57.3%
Engagement shift
Likes
Comments
-48.1%
Engagement shift
Likes
Comments
@the_happy_planner shows better recent momentum
Posting Rhythm
@bobgoff
@the_happy_planner
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@bobgoff delivers higher engagement relative to audience size.
Followers
@the_happy_planner dominates in reach and follower volume.
Engagement Rate
@bobgoff delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @bobgoff vs @the_happy_planner
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