cbum
hm

Side-by-side Instagram profile comparison of Chris Bumstead vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@cbum

100

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @cbum

Chris Bumstead

@cbum

Classic Physique Mr. Olympia x6🇨🇦 Owner: @RawNutrition @BumEnergy @STNDRD @Gymshark @VaughnsTreats @ReviveMD Training App👇🏻

25.8M

Followers

40%

1.1K

Following

2.4K

Posts

83%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

60%

173

Following

493

Posts

17%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@cbum
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@hm
1
Trailing on metrics
@cbum
Detailed Breakdown
@hm
25.8M
Followers
32% ahead
38M
1.1K
Following
84% ahead
173
2.4K
Total Posts
80% ahead
493
1.86%
Engagement Rate
99% ahead
0.01%
479.9K
Avg Likes
99% ahead
5.2K
1.3K
Avg Comments
93% ahead
89
🏆 cbum5 - 1hm

Advanced Metrics

Authority Score
Winner
80
Elite
@cbum
Reach25/25
Engagement10/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

25.8M followers

Range: 10M+

@cbum

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
Winner
79
/ 100
@cbum
Influence Index
70
/ 100
@hm

Engagement Quality

@cbum

1.86%

Benchmark: 0.1-0.2%

Average

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@cbum

1:23.7K

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@cbum0.3%
@hm1.7%

Higher = more thoughtful engagement

Virality Potential

@cbum18.6
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@cbum

0.09

Low

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

cbum51
hm40
Difference: 11 points

Audience Quality Score

Quality of follower base

cbum51
hm40
Difference: 11 points

Content Performance Index

Engagement per follower

cbum19
hm0
Difference: 18 points

Overall Influence Index

Combined influence potential

cbum72
hm53
Difference: 19 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @cbum

Friendly reminder (to myself) being a skinny b*tch is a state of mind.

@cbum
967.4K
3K
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
🏆 967.4K likesVS18.1K likes

cbum has 949.3K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@cbum

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes293K
Avg Comments1.3K
Hashtags show no clear boost
#portraitswithbum#jcpennyportrait
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@cbum has stronger hashtag impact

Engagement Trends

Stronger Trend
@cbum
Falling

-15.1%

Engagement shift

-15%

Likes

-15%

Comments

Older posts avg520.4K
Recent posts avg441.9K
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K

@cbum shows better recent momentum

Posting Rhythm

@cbum

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency61%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@cbum delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @cbum most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@cbum delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @cbum vs @hm

Specific questions about this head-to-head comparison

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