chanelofficial
hm

Side-by-side Instagram profile comparison of CHANEL vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@chanelofficial

100

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @chanelofficial

CHANEL

@chanelofficial

See more at

59M

Followers

61%

3

Following

7.4K

Posts

94%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

39%

173

Following

495

Posts

6%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@chanelofficial
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@hm
1
Trailing on metrics
@chanelofficial
Detailed Breakdown
@hm
59M
Followers
36% ahead
38M
3
Following
98% ahead
173
7.4K
Total Posts
93% ahead
495
0.06%
Engagement Rate
77% ahead
0.01%
36K
Avg Likes
85% ahead
5.3K
559
Avg Comments
85% ahead
86
🏆 chanelofficial5 - 1hm

Advanced Metrics

Authority Score
Winner
70
Expert
@chanelofficial
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

59M followers

Range: 10M+

@chanelofficial

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
70
/ 100
@chanelofficial
Influence Index
70
/ 100
@hm

Engagement Quality

@chanelofficial

0.06%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@chanelofficial

1:19.7M

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@chanelofficial1.6%
@hm1.6%

Higher = more thoughtful engagement

Virality Potential

@chanelofficial0.6
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@chanelofficial

0.12

Moderate

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

chanelofficial40
hm40

Audience Quality Score

Quality of follower base

chanelofficial40
hm40

Content Performance Index

Engagement per follower

chanelofficial1
hm0
Difference: 0 points

Overall Influence Index

Combined influence potential

chanelofficial65
hm53
Difference: 12 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @chanelofficial

Moments with G-Dragon at the CHANEL Métiers d’art 2026 in Seoul. First unveiled last December in New York, the collection made a stopover in Seoul. See more at chanel.com Artworks: © Succession Picasso 2026 ; © Adagp, Paris, 2026​ #CHANELMetiersdArt #CHANELShow #CHANELinSeoul @Matthieu_Blazy @Xxxibgdrgn @MarionCotillard

@chanelofficial
76.9K
3.2K
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.2K
94
🏆 76.9K likesVS18.2K likes

chanelofficial has 58.7K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@chanelofficial

12

With Hashtags

0

Without Hashtags

Avg per post2.6
Avg Likes36K
Avg Comments559
Hashtags increase engagement
#bleudechanel#chanelfragrance#jacobelordi#lesbeiges#chanelmakeup
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@chanelofficial has stronger hashtag impact

Engagement Trends

Stronger Trend
@chanelofficial
Falling

-33.0%

Engagement shift

-32%

Likes

-75%

Comments

Older posts avg43.8K
Recent posts avg29.3K
@hm
Falling

-55.3%

Engagement shift

-56%

Likes

-25%

Comments

Older posts avg7.4K
Recent posts avg3.3K

@chanelofficial shows better recent momentum

Posting Rhythm

@chanelofficial

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency37%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@chanelofficial leads in most key metrics.

The comparison shows @chanelofficial outperforming @hm most notably in Followers.

Followers

@chanelofficial dominates in reach and follower volume.

Engagement Rate

@chanelofficial delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @chanelofficial vs @hm

Specific questions about this head-to-head comparison

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