Side-by-side Instagram profile comparison of CNN vs The Washington Post. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@cnn
100
Excellent
Account Health
@washingtonpost
100
Excellent

CNN
@cnn
Asking the hard questions and bringing unique perspective from across the globe. This is CNN.
23M
Followers
75%
322
Following
26.3K
Posts
50%
Healthy ratio

The Washington Post
@washingtonpost
Delivering the news and helping you understand complex topics 🗞 @postpolitics @poststyle @postclimate
7.5M
Followers
25%
190
Following
25.9K
Posts
50%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
23M followers
Range: 10M+
@cnn
7.5M followers
Range: 1M-10M
@washingtonpost
Engagement Quality
@cnn
0.01%
Benchmark: 0.1-0.2%
@washingtonpost
0.13%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@cnn
1:71.3K
Very influential
@washingtonpost
1:39.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@cnn
1.15
Active@washingtonpost
3.43
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

Josh Turek, a two-time Paralympic gold medalist in wheelchair basketball, is projected to win the Democratic nomination for the US Senate, defeating state Sen. Zach Wahls in a hard-fought race that underscored party divisions. CNN’s @jeffzeleny explains what this means for the midterms in November. Read more at the link in our bio.

New York City Mayor Zohran Mamdani jokingly signed an executive order repealing bedtime for kids for the duration of the 2026 NBA Finals, whose games start at 8:30 p.m. EST. "As Mayor, you’re forced to make many difficult decisions," Mamdani wrote on X with images of the fake order. "This was not one of them." This is the first time the New York Knicks will play in the NBA Finals since 1999. Game 1 against the San Antonio Spurs will be on Wednesday, June 3.
washingtonpost has 28.6K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Engagement Trends
-48.9%
Engagement shift
Likes
Comments
-45.5%
Engagement shift
Likes
Comments
@washingtonpost shows better recent momentum
Posting Rhythm
@cnn
@washingtonpost
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@washingtonpost delivers higher engagement relative to audience size.
Followers
@cnn dominates in reach and follower volume.
Engagement Rate
@washingtonpost delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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