complex
nytimes

Side-by-side Instagram profile comparison of COMPLEX vs The New York Times. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@complex

100

Excellent

Account Health

@nytimes

100

Excellent

Instagram profile picture of @complex

COMPLEX

@complex

🛍️ @ComplexShop 💥@ComplexCon 🎧@ComplexMusic 👟@ComplexSneakers 🏀@ComplexSports 💧@ComplexStyle 🎬@ComplexPop 🎰@ComplexBets 🍽️ @familystylefest

10.7M

Followers

35%

1.1K

Following

81.9K

Posts

77%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @nytimes

The New York Times

@nytimes

We seek the truth and help people understand the world.

20.1M

Followers

65%

632

Following

24.2K

Posts

23%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@complex
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@nytimes
4
Winning on metrics
@complex
Detailed Breakdown
@nytimes
10.7M
Followers
47% ahead
20.1M
1.1K
Following
42% ahead
632
81.9K
Total Posts
70% ahead
24.2K
0.06%
Engagement Rate
62% ahead
0.15%
5.9K
Avg Likes
79% ahead
28K
90
Avg Comments
94% ahead
1.4K
complex2 - 4🏆 nytimes

Advanced Metrics

Authority Score
70
Expert
@complex
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
71
Expert
@nytimes
Reach25/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

10.7M followers

Range: 10M+

@complex

Celebrity

20.1M followers

Range: 10M+

@nytimes

Influence Index
70
/ 100
@complex
Influence Index
Winner
71
/ 100
@nytimes

Engagement Quality

@complex

0.06%

Benchmark: 0.1-0.2%

Low

@nytimes

0.15%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@complex

1:9.9K

Very influential

Excellent

@nytimes

1:31.8K

Very influential

Excellent

Comment-to-Like Ratio

@complex1.5%
@nytimes5.2%

Higher = more thoughtful engagement

Virality Potential

@complex0.6
@nytimes1.4

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@complex

7.65

Active

@nytimes

1.20

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

complex40
nytimes41
Difference: 1 points

Audience Quality Score

Quality of follower base

complex40
nytimes41
Difference: 1 points

Content Performance Index

Engagement per follower

complex1
nytimes1
Difference: 1 points

Overall Influence Index

Combined influence potential

complex55
nytimes66
Difference: 11 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @complex

Jacob and kendall having a time in tokyo 🇯🇵 👀 Kendall Jenner and Jacob Elordi were recently seen together in Tokyo, Japan. Photos shared online show the two spending time around the city, including visits to local restaurants and other public spots. [📸/🎥: @kareyyyyy @natjefff ]

@complex
26.3K
270
Winner
Top post by @nytimes

As soon as we decided to make a list of the 30 greatest living American songwriters, we could guess how readers would respond to the results: with a combination of enthusiasm and outrage, quickly letting us know which of their favorites we had unconscionably forgotten. We didn’t want all that passion to go undocumented. So we invited readers to assemble their own list in a formal poll. More than 25,000 ballots were cast, producing nearly 12,000 distinct choices. We spent weeks combing through the votes to tabulate the results. Finally, here they are: the top 100 songwriters, according to our readers. They’re annotated throughout with facts, testimonials and interesting patterns we noticed in the data. Read more about the list and the songwriters voters think we missed at the link in our bio.

@nytimes
103.3K
7.7K
26.3K likesVS103.3K likes 🏆

nytimes has 77K more likes on their top post

Hashtag Strategy

@complex

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@nytimes

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes16.2K
Avg Comments90
Hashtags show no clear boost
#nytopinion

@nytimes has stronger hashtag impact

Engagement Trends

Stronger Trend
@complex
Rising

+72.4%

Engagement shift

+73%

Likes

+29%

Comments

Older posts avg4.4K
Recent posts avg7.6K
@nytimes
Falling

-68.2%

Engagement shift

-66%

Likes

-94%

Comments

Older posts avg44.7K
Recent posts avg14.2K

@complex shows better recent momentum

Posting Rhythm

@complex

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency7%

@nytimes

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency31%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@nytimes leads in most key metrics.

The comparison shows @nytimes outperforming @complex most notably in Followers.

Followers

@nytimes dominates in reach and follower volume.

Engagement Rate

@nytimes delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @complex vs @nytimes

Specific questions about this head-to-head comparison

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