Side-by-side Instagram profile comparison of Discover Earth vs Lonely Planet. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@discoverearth
100
Excellent
Account Health
@lonelyplanet
100
Excellent
6.8M
Followers
67%
1.1K
Following
7.9K
Posts
57%
Healthy ratio
Lonely Planet
@lonelyplanet
Our Guides. Your Stories. Books to travel smarter → shop.lonelyplanet.com Trips we plan for you → @lpjourneys Download our new app to keep exploring ↓
3.4M
Followers
33%
714
Following
6.1K
Posts
43%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
6.8M followers
Range: 1M-10M
@discoverearth
3.4M followers
Range: 1M-10M
@lonelyplanet
Engagement Quality
@discoverearth
0.14%
Benchmark: 0.2-0.5%
@lonelyplanet
0.04%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@discoverearth
1:6.4K
Very influential
@lonelyplanet
1:4.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@discoverearth
1.16
Active@lonelyplanet
1.81
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
🌎 INTRODUCING: The Lonely Planet Correspondent Network 🌏 We built a global collective of passionate travelers to share on-the-ground insights, stories and firsthand perspectives across social media – aka real people doing real things in the real world. These creators, hand-selected by our social team, represent over 20 destinations and areas of expertise. They lead with curiosity, empower others to explore the world on their own terms and share our longstanding commitment to respectful, responsible travel. Link in bio to learn more, but in the meantime… Meet our 2026 founding class of Correspondents: @angelaliggs @biancainmelbourne @brindasharma @eatinbcn @borghingordi @gophari @tripinargentina @byjacklynn @jesseogn @journeybyjoe @thekatieromero @youngadventuress @thejourneyofabravewoman @liviemaher @philoudarblay @seanhammonds @sheneller @suzyandaustin @thetravelingchild @tonatiuhhigareda @victorialoi @zannavandijk
discoverearth has 20.9K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@lonelyplanet has stronger hashtag impact
Engagement Trends
+4.5%
Engagement shift
Likes
Comments
-58.0%
Engagement shift
Likes
Comments
@discoverearth shows better recent momentum
Posting Rhythm
@discoverearth
@lonelyplanet
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@discoverearth leads in most key metrics.
Followers
@discoverearth dominates in reach and follower volume.
Engagement Rate
@discoverearth delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @discoverearth vs @lonelyplanet
Specific questions about this head-to-head comparison
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