discovery
usinterior

Side-by-side Instagram profile comparison of Discovery vs Department of the Interior. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@discovery

100

Excellent

Account Health

@usinterior

100

Excellent

Leader
Instagram profile picture of @discovery

Discovery

@discovery

We’ll bring the 🌍 to you.

19.7M

Followers

89%

936

Following

5.8K

Posts

45%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @usinterior

Department of the Interior

@usinterior

Stewarding Conservation and Powering Our Future.

2.5M

Followers

11%

6K

Following

7.2K

Posts

55%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@discovery
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@usinterior
5
Winning on metrics
@discovery
Detailed Breakdown
@usinterior
19.7M
Followers
87% ahead
2.5M
936
Following
84% ahead
6K
5.8K
Total Posts
19% ahead
7.2K
0.02%
Engagement Rate
91% ahead
0.28%
4.8K
Avg Likes
29% ahead
6.8K
39
Avg Comments
82% ahead
214
discovery1 - 5🏆 usinterior

Advanced Metrics

Authority Score
Winner
70
Expert
@discovery
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
69
Expert
@usinterior
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

19.7M followers

Range: 10M+

@discovery

Mega

2.5M followers

Range: 1M-10M

@usinterior

Influence Index
Winner
70
/ 100
@discovery
Influence Index
66
/ 100
@usinterior

Engagement Quality

@discovery

0.02%

Benchmark: 0.1-0.2%

Low

@usinterior

0.28%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@discovery

1:21.1K

Very influential

Excellent

@usinterior

0.0024

Very influential

Excellent

Comment-to-Like Ratio

@discovery0.8%
@usinterior3.2%

Higher = more thoughtful engagement

Virality Potential

@discovery0.2
@usinterior2.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@discovery

0.29

Moderate

@usinterior

2.91

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

discovery40
usinterior42
Difference: 2 points

Audience Quality Score

Quality of follower base

discovery40
usinterior42
Difference: 2 points

Content Performance Index

Engagement per follower

discovery0
usinterior3
Difference: 3 points

Overall Influence Index

Combined influence potential

discovery52
usinterior55
Difference: 3 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @discovery

A powerful tornado tears through everything in its path 🌪️ New episode of In the Eye of the Storm: Chasers Sunday at 10P. #EyeoftheStormChasers

@discovery
8.9K
90
Winner
Top post by @usinterior

Decline is a choice. Decay is a choice. But thanks to @POTUS, America is choosing renewal over resignation, restoration over deterioration and beauty over blight. Today, Columbus Circle once again reflects the pride, strength and promise of the United States of America.

@usinterior
21.3K
1.9K
8.9K likesVS21.3K likes 🏆

usinterior has 12.4K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@discovery

12

With Hashtags

0

Without Hashtags

Avg per post1.8
Avg Likes4.8K
Avg Comments39
Hashtags increase engagement
#deadliestcatch#wildlife#eyeofthestormchasers#tigertuesday#tiger
@usinterior

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@discovery has stronger hashtag impact

Engagement Trends

@discovery
Falling

-26.7%

Engagement shift

-27%

Likes

-9%

Comments

Older posts avg5.6K
Recent posts avg4.1K
Stronger Trend
@usinterior
Rising

+59.9%

Engagement shift

+56%

Likes

+341%

Comments

Older posts avg5.4K
Recent posts avg8.6K

@usinterior shows better recent momentum

Posting Rhythm

@discovery

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Saturday
Consistency40%

@usinterior

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency90%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@usinterior delivers higher engagement relative to audience size.

The comparison shows @discovery outperforming @usinterior most notably in Followers.

Followers

@discovery dominates in reach and follower volume.

Engagement Rate

@usinterior delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @discovery vs @usinterior

Specific questions about this head-to-head comparison

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