Side-by-side Instagram profile comparison of e.l.f. Cosmetics vs The Ordinary. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@elfcosmetics
100
Excellent
Account Health
@theordinary
90
Excellent
e.l.f. Cosmetics
@elfcosmetics
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
7.6M
Followers
71%
1.4K
Following
11.3K
Posts
96%
Healthy ratio
3M
Followers
29%
6
Following
428
Posts
4%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
7.6M followers
Range: 1M-10M
@elfcosmetics
3M followers
Range: 1M-10M
@theordinary
Engagement Quality
@elfcosmetics
0.09%
Benchmark: 0.2-0.5%
@theordinary
0.05%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@elfcosmetics
1:5.4K
Very influential
@theordinary
1:507.2K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@elfcosmetics
1.50
Active@theordinary
0.14
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
New lip look loading... 💋 Which duo are you locking in? Drop your emoji combo in the comments! ⬇️ 🆕 Main Stain Lip Marker ($5): A buildable, long-lasting lip stain marker that lines, contours and fills in your lips for transfer-resistant color and a natural-looking finish. 💄 Glow Reviver Lip Oil ($9): An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color Shop these lippies on elfcosmetics.com and the e.l.f. app! 🫶 Main Stain Lip Marker: 💜 Mauvelous 🔥 Hotvine 🩰 Balletcore ❤️ Gone Garnet 🫖 Chai Me 🍫 Molten Chocolate 🌹 Rose Macaron ✨ Beigebait Glow Reviver Lip Oil: 💖 Pink Quartz 💸 Money Mauve 💋 Rose Envy 🍎 Red Delicious 💎 Crystal Clear 🍯 Honey Talks 🤎 Hot As Fudge 😍 Jam Session Main Stain Lip Marker: 🇺🇸 Available now on TikTok Shop and @amazon, Coming online to @target, @ultabeauty May 31, Coming to @walmart May 31, Coming in-store to @target, @ultabeauty, @cvspharmacy June 7, Coming online to @walgreens June 17 and in-store June 28, Coming to @heb, @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca May 31, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #MainStainLipMarker #GlowReviverLipOil #elfcosmetics
NYC, we tried :-( The Ordinary Bus route has been suspended until further notice. Our goal was always to provide a genuinely useful service for the city, and we are so grateful to everyone who has joined along with us so far. We are sorry for the inconvenience this pause causes. We are working hard to get our bus up and running again soon, fingers crossed.
elfcosmetics has 10K more likes on their top post
Hashtag Strategy
11
With Hashtags
1
Without Hashtags
0
With Hashtags
12
Without Hashtags
@elfcosmetics has stronger hashtag impact
Engagement Trends
-48.8%
Engagement shift
Likes
Comments
+3.6%
Engagement shift
Likes
Comments
@theordinary shows better recent momentum
Posting Rhythm
@elfcosmetics
@theordinary
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@elfcosmetics leads in most key metrics.
Followers
@elfcosmetics dominates in reach and follower volume.
Engagement Rate
@elfcosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @elfcosmetics vs @theordinary
Specific questions about this head-to-head comparison
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