forever21
hm

Side-by-side Instagram profile comparison of Forever21 vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@forever21

100

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @forever21

Forever21

@forever21

you grew up with us. now we’re growing with you 💛 fashion, style & trends for every era.

13.4M

Followers

26%

592

Following

10.4K

Posts

95%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

74%

173

Following

493

Posts

5%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@forever21
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@hm
4
Winning on metrics
@forever21
Detailed Breakdown
@hm
13.4M
Followers
65% ahead
38M
592
Following
71% ahead
173
10.4K
Total Posts
95% ahead
493
0.00%
Engagement Rate
91% ahead
0.01%
161
Avg Likes
97% ahead
5.2K
1
Avg Comments
99% ahead
89
forever212 - 4🏆 hm

Advanced Metrics

Authority Score
Winner
70
Expert
@forever21
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

13.4M followers

Range: 10M+

@forever21

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
70
/ 100
@forever21
Influence Index
70
/ 100
@hm

Engagement Quality

@forever21

0.00%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@forever21

1:22.6K

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@forever210.6%
@hm1.7%

Higher = more thoughtful engagement

Virality Potential

@forever210.0
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@forever21

0.78

Moderate

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

forever2140
hm40

Audience Quality Score

Quality of follower base

forever2140
hm40

Content Performance Index

Engagement per follower

forever210
hm0
Difference: 0 points

Overall Influence Index

Combined influence potential

forever2140
hm53
Difference: 13 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @forever21

Wherever you’re traveling, Forever 21 goes with you. Shop online 24/7.

@forever21
275
1
Winner
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
275 likesVS18.1K likes 🏆

hm has 17.8K more likes on their top post

Hashtag Strategy

@forever21

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

Engagement Trends

Stronger Trend
@forever21
Falling

-23.9%

Engagement shift

-24%

Likes

+14%

Comments

Older posts avg184
Recent posts avg140
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K

@forever21 shows better recent momentum

Posting Rhythm

@forever21

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency44%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@hm leads in most key metrics.

The comparison shows @hm outperforming @forever21 most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@hm delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @forever21 vs @hm

Specific questions about this head-to-head comparison

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