glossier
maccosmetics

Side-by-side Instagram profile comparison of Glossier vs M·A·C Cosmetics. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@glossier

100

Excellent

Account Health

@maccosmetics

100

Excellent

Instagram profile picture of @glossier

Glossier

@glossier

✨Skin first. Makeup second.™️ 😀👋 @sephora @sephoramiddleeast @sephorauk @Spacenk @Meccabeauty

3.2M

Followers

12%

3.6K

Following

5.9K

Posts

66%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @maccosmetics

M·A·C Cosmetics

@maccosmetics

All Ages, All Races, All Genders

23.4M

Followers

88%

1.4K

Following

3.1K

Posts

34%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@glossier
3
Tied on metrics
Competition
VS
Even Match
@maccosmetics
3
Tied on metrics
@glossier
Detailed Breakdown
@maccosmetics
3.2M
Followers
87% ahead
23.4M
3.6K
Following
61% ahead
1.4K
5.9K
Total Posts
49% ahead
3.1K
0.14%
Engagement Rate
21% ahead
0.11%
4.5K
Avg Likes
83% ahead
26K
78
Avg Comments
89% ahead
681
glossier3 - 3maccosmetics

Advanced Metrics

Authority Score
68
Expert
@glossier
Reach22/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
71
Expert
@maccosmetics
Reach25/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

3.2M followers

Range: 1M-10M

@glossier

Celebrity

23.4M followers

Range: 10M+

@maccosmetics

Influence Index
66
/ 100
@glossier
Influence Index
Winner
71
/ 100
@maccosmetics

Engagement Quality

@glossier

0.14%

Benchmark: 0.2-0.5%

Low

@maccosmetics

0.11%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@glossier

0.0011

Very influential

Excellent

@maccosmetics

1:16.9K

Very influential

Excellent

Comment-to-Like Ratio

@glossier1.7%
@maccosmetics2.6%

Higher = more thoughtful engagement

Virality Potential

@glossier1.4
@maccosmetics1.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@glossier

1.89

Active

@maccosmetics

0.13

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

glossier41
maccosmetics41

Audience Quality Score

Quality of follower base

glossier41
maccosmetics41

Content Performance Index

Engagement per follower

glossier1
maccosmetics1
Difference: 0 points

Overall Influence Index

Combined influence potential

glossier49
maccosmetics65
Difference: 16 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @glossier

Meet The Pink Capsule Collection. Made for dilly-dallying, sun-puddle naps and doing absolutely nothing together. Little moments of joy for you + your furry friend. Available exclusively online + in-store at Glossier.

@glossier
12.1K
169
Winner
Top post by @maccosmetics

The artistry. The technique. The moment. Everything you ever wanted to know about @paintedbyesther’s signature blush technique. From placement to blending tips, plus why she and @olandria agree the more blush, the better – exclusively on MACzine. @olandria for @maccosmetics Guest Artistry Director/Makeup Artist: Ngozi Esther Edeme @paintedbyesther Global Creative Director: Nicola Formichetti @nicolaformichetti Global VP Creative: Tiff Chang @tiffachang Photographer: Yasmine Diba @yasminediba Hair Stylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @hunterclem_ Check out MACzine for the full story – link in bio. #MACzine

@maccosmetics
145.5K
4.8K
12.1K likesVS145.5K likes 🏆

maccosmetics has 133.5K more likes on their top post

Hashtag Strategy

@glossier

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@maccosmetics

6

With Hashtags

6

Without Hashtags

Avg per post0.5
Avg Likes43.5K
Avg Comments1.3K
Hashtags increase engagement
#maczine#maclovespride#maclipcombo

@maccosmetics has stronger hashtag impact

Engagement Trends

Stronger Trend
@glossier
Falling

-47.4%

Engagement shift

-47%

Likes

-58%

Comments

Older posts avg6K
Recent posts avg3.1K
@maccosmetics
Falling

-85.0%

Engagement shift

-85%

Likes

-92%

Comments

Older posts avg46.4K
Recent posts avg7K

@glossier shows better recent momentum

Posting Rhythm

@glossier

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency65%

@maccosmetics

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency49%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@glossier delivers higher engagement relative to audience size.

The comparison shows @maccosmetics outperforming @glossier most notably in Followers.

Followers

@maccosmetics dominates in reach and follower volume.

Engagement Rate

@glossier delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @glossier vs @maccosmetics

Specific questions about this head-to-head comparison

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