Side-by-side Instagram profile comparison of Goodreads vs Marques Brownlee. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@goodreads
100
Excellent
Account Health
@mkbhd
100
Excellent
1.7M
Followers
24%
364
Following
2.3K
Posts
52%
Healthy ratio
5.2M
Followers
76%
568
Following
2.1K
Posts
48%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
1.7M followers
Range: 1M-10M
@goodreads
5.2M followers
Range: 1M-10M
@mkbhd
Engagement Quality
@goodreads
0.27%
Benchmark: 0.2-0.5%
@mkbhd
1.77%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@goodreads
1:4.6K
Very influential
@mkbhd
1:9.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@goodreads
1.36
Active@mkbhd
0.41
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Our annual Big Books of Summer list is here ☀️ (and this time, there’s a bonus peek at the rest of the year, too!) Readers have SO many good books to look forward to: @maggieofarrellofficial’s 19th-century Ireland epic ‘Land,’ @lianemoriarty_official’s long-awaited sequel novel ‘Big Little Truths,’ @tiawilliamswrites’s swoon-worthy airport meet-cute ‘The Missed Connection.’ Plus! New books by @marlonjameswriter, @riley.sager, and more. Peeking ahead to fall? @johngreenwritesbooks, @kuangrf, @sarahjmaas, @lbardugo, and more. Yeah, it’s what you might call a cornucopia of literary riches! Get your summer reading inspiration when you follow the link in our bio. #SummerReading #BigBooksOfSummer #BookRecommendations
mkbhd has 345.8K more likes on their top post
Hashtag Strategy
5
With Hashtags
7
Without Hashtags
0
With Hashtags
12
Without Hashtags
@goodreads has stronger hashtag impact
Engagement Trends
-41.7%
Engagement shift
Likes
Comments
-18.1%
Engagement shift
Likes
Comments
@mkbhd shows better recent momentum
Posting Rhythm
@goodreads
@mkbhd
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@mkbhd leads in most key metrics.
Followers
@mkbhd dominates in reach and follower volume.
Engagement Rate
@mkbhd delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @goodreads vs @mkbhd
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