hermes
hm

Side-by-side Instagram profile comparison of Hermès vs H&M. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hermes

100

Excellent

Account Health

@hm

90

Excellent

Leader
Instagram profile picture of @hermes

Hermès

@hermes

Hermès, contemporary artisan since 1837.

15.5M

Followers

29%

0

Following

3.4K

Posts

87%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

71%

173

Following

495

Posts

13%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@hermes
3
Tied on metrics
Competition
VS
Even Match
@hm
3
Tied on metrics
@hermes
Detailed Breakdown
@hm
15.5M
Followers
59% ahead
38M
0
Following
100% ahead
173
3.4K
Total Posts
86% ahead
495
0.04%
Engagement Rate
61% ahead
0.01%
5.5K
Avg Likes
4% ahead
5.3K
66
Avg Comments
23% ahead
86
hermes3 - 3hm

Advanced Metrics

Authority Score
Winner
70
Expert
@hermes
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10

Account Tier

Celebrity

15.5M followers

Range: 10M+

@hermes

Celebrity

38M followers

Range: 10M+

@hm

Influence Index
70
/ 100
@hermes
Influence Index
70
/ 100
@hm

Engagement Quality

@hermes

0.04%

Benchmark: 0.1-0.2%

Low

@hm

0.01%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@hermes

1:InfinityM

Very influential

Excellent

@hm

1:219.4K

Very influential

Excellent

Comment-to-Like Ratio

@hermes1.2%
@hm1.6%

Higher = more thoughtful engagement

Virality Potential

@hermes0.4
@hm0.1

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hermes

0.22

Moderate

@hm

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hermes40
hm40

Audience Quality Score

Quality of follower base

hermes40
hm40

Content Performance Index

Engagement per follower

hermes0
hm0
Difference: 0 points

Overall Influence Index

Combined influence potential

hermes54
hm53
Difference: 1 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @hermes

Barks and quacks 🐕‍🦺🦆 Swipe to unveil the line-up.   Canine style by @ropvanmierlo   #DogsOrDucks #DogsCoat #HermesSellier #Hermes

@hermes
20.9K
201
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.2K
94
🏆 20.9K likesVS18.2K likes

hermes has 2.7K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@hermes

12

With Hashtags

0

Without Hashtags

Avg per post4.0
Avg Likes5.5K
Avg Comments66
Hashtags increase engagement
#hermes#liveshow#fallwinter2026#hermesfemme#hermeshome
@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@hermes has stronger hashtag impact

Engagement Trends

@hermes
Falling

-77.3%

Engagement shift

-77%

Likes

-73%

Comments

Older posts avg9.1K
Recent posts avg2.1K
Stronger Trend
@hm
Falling

-55.3%

Engagement shift

-56%

Likes

-25%

Comments

Older posts avg7.4K
Recent posts avg3.3K

@hm shows better recent momentum

Posting Rhythm

@hermes

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency43%

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@hermes delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @hermes most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@hermes delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

See how these accounts stack up

Results FAQ

FAQ: @hermes vs @hm

Specific questions about this head-to-head comparison

Still have questions?

Contact us

Popular Comparisons: @hermes vs @hm

hermes vs hmhermes vs hm Instagramhermes and hm comparedCompare hermes and hmhermes versus hm on Instagramhermes vs hm follower counthermes vs hm engagement statshermes hm Instagram comparisonWho has more followers: hermes or hm?hermes vs hm profile statshermes or hm – who performs better?hermes vs hm side by sideHermès vs H&MHermès H&M Instagram comparisonCompare Hermès and H&M