Side-by-side Instagram profile comparison of HGTV vs Pottery Barn. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hgtv
100
Excellent
Account Health
@potterybarn
100
Excellent
5.7M
Followers
60%
1.2K
Following
19.2K
Posts
71%
Healthy ratio
Pottery Barn
@potterybarn
Ideas & inspiration for real life. Responsibly made. Crafted to last. 📷 share + tag #mypotterybarn
3.8M
Followers
40%
532
Following
7.7K
Posts
29%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
5.7M followers
Range: 1M-10M
@hgtv
3.8M followers
Range: 1M-10M
@potterybarn
Engagement Quality
@hgtv
0.08%
Benchmark: 0.2-0.5%
@potterybarn
0.06%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@hgtv
1:4.8K
Very influential
@potterybarn
1:7.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hgtv
3.39
Active@potterybarn
2.04
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
hgtv has 17.3K more likes on their top post
Hashtag Strategy
8
With Hashtags
4
Without Hashtags
3
With Hashtags
9
Without Hashtags
@potterybarn has stronger hashtag impact
Engagement Trends
-62.8%
Engagement shift
Likes
Comments
-30.5%
Engagement shift
Likes
Comments
@potterybarn shows better recent momentum
Posting Rhythm
@hgtv
@potterybarn
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@hgtv leads in most key metrics.
Followers
@hgtv dominates in reach and follower volume.
Engagement Rate
@hgtv delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
See how these accounts stack up
FAQ: @hgtv vs @potterybarn
Specific questions about this head-to-head comparison
Still have questions?
Contact us