Side-by-side Instagram profile comparison of HGTV vs Wayfair. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hgtv
100
Excellent
Account Health
@wayfair
100
Excellent
5.7M
Followers
73%
1.2K
Following
19.2K
Posts
93%
Healthy ratio
Wayfair
@wayfair
🏡 Every style. Every home. 🛋️ Shop our feed 👇 Waybors get exclusive sales and perks in our app
2.1M
Followers
27%
1.1K
Following
1.4K
Posts
7%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
5.7M followers
Range: 1M-10M
@hgtv
2.1M followers
Range: 1M-10M
@wayfair
Engagement Quality
@hgtv
0.08%
Benchmark: 0.2-0.5%
@wayfair
0.01%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@hgtv
1:4.8K
Very influential
@wayfair
1:2K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hgtv
3.39
Active@wayfair
0.69
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
We’ve gone from never hosting to having people over every night this week!! Full transformation thanks to @wayfair and right in time for all the summer BBQs coming up. + I’ve been working on my laptop in the squiggle cabana, life is soooo good 🔗 for links to everything I have my whole wayfair storefront in my linktree but if you comment “shop” then the backyard makeover supplies will go directly to your DMs! #wayfaircreator #ad #hosting #party #backyardmakeover
hgtv has 23.5K more likes on their top post
Hashtag Strategy
8
With Hashtags
4
Without Hashtags
11
With Hashtags
1
Without Hashtags
@wayfair has stronger hashtag impact
Engagement Trends
-62.8%
Engagement shift
Likes
Comments
-12.7%
Engagement shift
Likes
Comments
@wayfair shows better recent momentum
Posting Rhythm
@hgtv
@wayfair
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@hgtv leads in most key metrics.
Followers
@hgtv dominates in reach and follower volume.
Engagement Rate
@hgtv delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
See how these accounts stack up
FAQ: @hgtv vs @wayfair
Specific questions about this head-to-head comparison
Still have questions?
Contact us