hm
lamborghini

Side-by-side Instagram profile comparison of H&M vs Lamborghini. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hm

90

Excellent

Account Health

@lamborghini

100

Excellent

Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

51%

173

Following

495

Posts

27%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @lamborghini

Lamborghini

@lamborghini

Automobili #Lamborghini Driving Humans Beyond. Brave. Unexpected. Authentic.

36.6M

Followers

49%

251

Following

1.3K

Posts

73%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@hm
1
Trailing on metrics
Competition
VS
Profile 2 Ahead
@lamborghini
5
Winning on metrics
@hm
Detailed Breakdown
@lamborghini
38M
Followers
4% ahead
36.6M
173
Following
31% ahead
251
495
Total Posts
63% ahead
1.3K
0.01%
Engagement Rate
94% ahead
0.25%
5.3K
Avg Likes
94% ahead
90.2K
86
Avg Comments
86% ahead
604
hm1 - 5🏆 lamborghini

Advanced Metrics

Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
Winner
72
Expert
@lamborghini
Reach25/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

38M followers

Range: 10M+

@hm

Celebrity

36.6M followers

Range: 10M+

@lamborghini

Influence Index
70
/ 100
@hm
Influence Index
Winner
71
/ 100
@lamborghini

Engagement Quality

@hm

0.01%

Benchmark: 0.1-0.2%

Low

@lamborghini

0.25%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@hm

1:219.4K

Very influential

Excellent

@lamborghini

1:145.7K

Very influential

Excellent

Comment-to-Like Ratio

@hm1.6%
@lamborghini0.7%

Higher = more thoughtful engagement

Virality Potential

@hm0.1
@lamborghini2.5

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hm

0.01

Low

@lamborghini

0.04

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hm40
lamborghini41
Difference: 1 points

Audience Quality Score

Quality of follower base

hm40
lamborghini41
Difference: 1 points

Content Performance Index

Engagement per follower

hm0
lamborghini2
Difference: 2 points

Overall Influence Index

Combined influence potential

hm53
lamborghini66
Difference: 13 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.2K
94
Winner
Top post by @lamborghini

Fenomeno Roadster: the most powerful open-top Lamborghini has ever created. With its hybrid 1080 horsepower and aerospace-inspired structure, it reaches over 340 km/h and hits 0-100 km/h in 2.4 seconds. #Lamborghini #FenomenoRoadster

@lamborghini
260.3K
2.3K
18.2K likesVS260.3K likes 🏆

lamborghini has 242K more likes on their top post

Hashtag Strategy

@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@lamborghini

11

With Hashtags

1

Without Hashtags

Avg per post2.3
Avg Likes90.4K
Avg Comments630
Hashtags increase engagement
#lamborghini#adpersonam#revuelto#urusse#temerario

@lamborghini has stronger hashtag impact

Engagement Trends

@hm
Falling

-55.3%

Engagement shift

-56%

Likes

-25%

Comments

Older posts avg7.4K
Recent posts avg3.3K
Stronger Trend
@lamborghini
Falling

-48.9%

Engagement shift

-49%

Likes

-72%

Comments

Older posts avg120.1K
Recent posts avg61.4K

@lamborghini shows better recent momentum

Posting Rhythm

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

@lamborghini

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency55%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@lamborghini delivers higher engagement relative to audience size.

The comparison shows @lamborghini outperforming @hm most notably in Engagement Rate.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@lamborghini delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @hm vs @lamborghini

Specific questions about this head-to-head comparison

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