Side-by-side Instagram profile comparison of H&M vs M·A·C Cosmetics. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hm
90
Excellent
Account Health
@maccosmetics
100
Excellent
38M
Followers
62%
173
Following
493
Posts
14%
Healthy ratio
23.4M
Followers
38%
1.4K
Following
3.1K
Posts
86%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
38M followers
Range: 10M+
@hm
23.4M followers
Range: 10M+
@maccosmetics
Engagement Quality
@hm
0.01%
Benchmark: 0.1-0.2%
@maccosmetics
0.11%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@hm
1:219.4K
Very influential
@maccosmetics
1:16.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hm
0.01
Low@maccosmetics
0.13
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
The artistry. The technique. The moment. Everything you ever wanted to know about @paintedbyesther’s signature blush technique. From placement to blending tips, plus why she and @olandria agree the more blush, the better – exclusively on MACzine. @olandria for @maccosmetics Guest Artistry Director/Makeup Artist: Ngozi Esther Edeme @paintedbyesther Global Creative Director: Nicola Formichetti @nicolaformichetti Global VP Creative: Tiff Chang @tiffachang Photographer: Yasmine Diba @yasminediba Hair Stylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @hunterclem_ Check out MACzine for the full story – link in bio. #MACzine
maccosmetics has 127.5K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
6
With Hashtags
6
Without Hashtags
@maccosmetics has stronger hashtag impact
Engagement Trends
-51.3%
Engagement shift
Likes
Comments
-85.0%
Engagement shift
Likes
Comments
@hm shows better recent momentum
Posting Rhythm
@hm
@maccosmetics
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@maccosmetics delivers higher engagement relative to audience size.
Followers
@hm dominates in reach and follower volume.
Engagement Rate
@maccosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hm vs @maccosmetics
Specific questions about this head-to-head comparison
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