hm
marvel

Side-by-side Instagram profile comparison of H&M vs Marvel Entertainment. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hm

90

Excellent

Account Health

@marvel

100

Excellent

Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

37%

173

Following

493

Posts

4%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @marvel

Marvel Entertainment

@marvel

The official Instagram for Marvel comics, movies, games, and more.

63.6M

Followers

63%

197

Following

11.2K

Posts

96%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@hm
0
Trailing on metrics
Competition
VS
Profile 2 Ahead
@marvel
6
Winning on metrics
@hm
Detailed Breakdown
@marvel
38M
Followers
40% ahead
63.6M
173
Following
12% ahead
197
493
Total Posts
96% ahead
11.2K
0.01%
Engagement Rate
98% ahead
0.79%
5.2K
Avg Likes
99% ahead
501.7K
89
Avg Comments
96% ahead
2.3K
hm0 - 6🏆 marvel

Advanced Metrics

Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
Winner
75
Expert
@marvel
Reach25/25
Engagement5/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

38M followers

Range: 10M+

@hm

Celebrity

63.6M followers

Range: 10M+

@marvel

Influence Index
70
/ 100
@hm
Influence Index
Winner
74
/ 100
@marvel

Engagement Quality

@hm

0.01%

Benchmark: 0.1-0.2%

Low

@marvel

0.79%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@hm

1:219.4K

Very influential

Excellent

@marvel

1:323K

Very influential

Excellent

Comment-to-Like Ratio

@hm1.7%
@marvel0.4%

Higher = more thoughtful engagement

Virality Potential

@hm0.1
@marvel7.9

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hm

0.01

Low

@marvel

0.18

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hm40
marvel45
Difference: 5 points

Audience Quality Score

Quality of follower base

hm40
marvel45
Difference: 5 points

Content Performance Index

Engagement per follower

hm0
marvel8
Difference: 8 points

Overall Influence Index

Combined influence potential

hm53
marvel68
Difference: 15 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
Winner
Top post by @marvel

Doomsday is coming. December 18, 2026. #AvengersDoomsday

@marvel
2.4M
7K
18.1K likesVS2.4M likes 🏆

marvel has 2.4M more likes on their top post

Hashtag Strategy

@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@marvel

6

With Hashtags

6

Without Hashtags

Avg per post0.5
Avg Likes648.5K
Avg Comments2.3K
Hashtags increase engagement
#mcu#xmen97#avengersdoomsday#wolverineps5#captainamerica

@marvel has stronger hashtag impact

Engagement Trends

Stronger Trend
@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K
@marvel
Falling

-76.7%

Engagement shift

-77%

Likes

-90%

Comments

Older posts avg817.2K
Recent posts avg190.7K

@hm shows better recent momentum

Posting Rhythm

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

@marvel

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency11%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@marvel leads in most key metrics.

The comparison shows @marvel outperforming @hm most notably in Followers.

Followers

@marvel dominates in reach and follower volume.

Engagement Rate

@marvel delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @hm vs @marvel

Specific questions about this head-to-head comparison

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Popular Comparisons: @hm vs @marvel

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