hm
passionforbaking

Side-by-side Instagram profile comparison of H&M vs Manuela Kjeilen. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@hm

90

Excellent

Account Health

@passionforbaking

100

Excellent

Leader
Instagram profile picture of @hm

H&M

@hm

Serving since 1947

38M

Followers

96%

173

Following

493

Posts

6%

F/F Ratio1:0.0

Healthy ratio

Content DensityMedium
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @passionforbaking

Manuela Kjeilen

@passionforbaking

My number one focus is taste. 🍒
Scandinavian style baking and more. Recipes, baking app, and e books below ⬇️

1.6M

Followers

4%

659

Following

7.3K

Posts

94%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@hm
3
Tied on metrics
Competition
VS
Even Match
@passionforbaking
3
Tied on metrics
@hm
Detailed Breakdown
@passionforbaking
38M
Followers
96% ahead
1.6M
173
Following
74% ahead
659
493
Total Posts
93% ahead
7.3K
0.01%
Engagement Rate
82% ahead
0.08%
5.2K
Avg Likes
76% ahead
1.3K
89
Avg Comments
47% ahead
47
hm3 - 3passionforbaking

Advanced Metrics

Authority Score
66
Expert
@hm
Reach25/25
Engagement0/30
Ratio20/20
Consistency11/15
Verification10/10
Authority Score
Winner
67
Expert
@passionforbaking
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

38M followers

Range: 10M+

@hm

Mega

1.6M followers

Range: 1M-10M

@passionforbaking

Influence Index
Winner
70
/ 100
@hm
Influence Index
65
/ 100
@passionforbaking

Engagement Quality

@hm

0.01%

Benchmark: 0.1-0.2%

Low

@passionforbaking

0.08%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@hm

1:219.4K

Very influential

Excellent

@passionforbaking

1:2.5K

Very influential

Excellent

Comment-to-Like Ratio

@hm1.7%
@passionforbaking3.8%

Higher = more thoughtful engagement

Virality Potential

@hm0.1
@passionforbaking0.8

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@hm

0.01

Low

@passionforbaking

4.51

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

hm40
passionforbaking40

Audience Quality Score

Quality of follower base

hm40
passionforbaking40

Content Performance Index

Engagement per follower

hm0
passionforbaking1
Difference: 1 points

Overall Influence Index

Combined influence potential

hm53
passionforbaking39
Difference: 14 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @hm

Seen at the H&M Studio Resort event in Los Angeles. Collection is out now. @lauraharrier @charlotteslawrence @hoskelsa @truewhitaker

@hm
18.1K
94
Top post by @passionforbaking

Stop wrapping warm cakes in plastic wrap. Do this instead. This is my Moist Intense Chocolate Sponge Cake, and here is why I never wrap it in plastic wrap straight out of the oven. This cake has almost as much cocoa powder as flour, and there is no oil or butter. I use that much cocoa because I want a deep, rich chocolate flavor, but without extra fat, keeping the cake moist can be a challenge. A lot of people wrap cakes in plastic while they are still warm, thinking it locks in moisture. But for sponge cakes like this, it can often do the opposite. It can make the cake soggy, sticky, or even gummy. Here is what I do instead. As soon as the cake comes out of the oven, I place a piece of parchment paper on a wire rack and sprinkle 1 to 2 tablespoons of sugar over the parchment paper. Then I flip the cake upside down while it is still in the pan, placing it directly onto the sugared parchment paper. The pan gently traps the warmth and steam, helping the cake stay soft and moist as it cools. The sugar helps protect the surface and keeps the cake from sticking. Leave the cake upside down like this for 3 to 4 hours, or even overnight. The cake will not fall out when you flip it because I never grease the sides of the pan. The sponge clings to the pan while it cools, then I release it with a spatula when it is completely cool. Once the cake is completely cool, you can wrap it if you are not using it right away. This kind of sponge is perfect for layering, soaking, or pairing with whipped ganache or coffee syrup. It stays soft, moist, and full of chocolate flavor. The full recipe for my Moist Intense Chocolate Sponge Cake is in my app, Love Manuela. The link is in my bio.

@passionforbaking
2.9K
45
🏆 18.1K likesVS2.9K likes

hm has 15.2K more likes on their top post

Hashtag Strategy

@hm

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost
Stronger Hashtag Use
@passionforbaking

2

With Hashtags

10

Without Hashtags

Avg per post0.8
Avg Likes1.2K
Avg Comments130
Hashtags increase engagement
#ganachelove#ebooklaunch#bakingwithlove#manuela#chocolatedreams

@passionforbaking has stronger hashtag impact

Engagement Trends

@hm
Falling

-51.3%

Engagement shift

-52%

Likes

-25%

Comments

Older posts avg7.2K
Recent posts avg3.5K
Stronger Trend
@passionforbaking
Falling

-35.9%

Engagement shift

-34%

Likes

-71%

Comments

Older posts avg1.6K
Recent posts avg1K

@passionforbaking shows better recent momentum

Posting Rhythm

@hm

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency56%

@passionforbaking

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency6%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@passionforbaking delivers higher engagement relative to audience size.

The comparison shows @hm outperforming @passionforbaking most notably in Followers.

Followers

@hm dominates in reach and follower volume.

Engagement Rate

@passionforbaking delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @hm vs @passionforbaking

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