Side-by-side Instagram profile comparison of H&M vs ZARA. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@hm
90
Excellent
Account Health
@zara
100
Excellent
38M
Followers
38%
173
Following
495
Posts
9%
Healthy ratio
ZARA
@zara
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61.6M
Followers
62%
170
Following
5.3K
Posts
91%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
38M followers
Range: 10M+
@hm
61.6M followers
Range: 10M+
@zara
Engagement Quality
@hm
0.01%
Benchmark: 0.1-0.2%
@zara
0.03%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@hm
1:219.4K
Very influential
@zara
1:362.4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@hm
0.01
Low@zara
0.09
LowJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
12
With Hashtags
0
Without Hashtags
@zara has stronger hashtag impact
Engagement Trends
-55.3%
Engagement shift
Likes
Comments
-76.1%
Engagement shift
Likes
Comments
@hm shows better recent momentum
Posting Rhythm
@hm
@zara
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@zara leads in most key metrics.
Followers
@zara dominates in reach and follower volume.
Engagement Rate
@zara delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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FAQ: @hm vs @zara
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