ikea
matildadjerf

Side-by-side Instagram profile comparison of IKEA vs Matilda Djerf. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@ikea

100

Excellent

Account Health

@matildadjerf

100

Excellent

Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

41%

52

Following

1.4K

Posts

24%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @matildadjerf

Matilda Djerf

@matildadjerf

@djerfavenue @djerfavenuebeauty

2.6M

Followers

59%

2.1K

Following

4.5K

Posts

76%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@ikea
0
Trailing on metrics
Competition
VS
Profile 2 Ahead
@matildadjerf
6
Winning on metrics
@ikea
Detailed Breakdown
@matildadjerf
1.8M
Followers
31% ahead
2.6M
52
Following
98% ahead
2.1K
1.4K
Total Posts
69% ahead
4.5K
0.26%
Engagement Rate
80% ahead
1.32%
4.6K
Avg Likes
87% ahead
34.3K
49
Avg Comments
57% ahead
113
ikea0 - 6🏆 matildadjerf

Advanced Metrics

Authority Score
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
77
Expert
@matildadjerf
Reach22/25
Engagement10/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

1.8M followers

Range: 1M-10M

@ikea

Mega

2.6M followers

Range: 1M-10M

@matildadjerf

Influence Index
66
/ 100
@ikea
Influence Index
Winner
72
/ 100
@matildadjerf

Engagement Quality

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

@matildadjerf

1.32%

Benchmark: 0.2-0.5%

Average

Following/Followers Ratio

@ikea

1:34.7K

Very influential

Excellent

@matildadjerf

1:1.2K

Very influential

Excellent

Comment-to-Like Ratio

@ikea1.1%
@matildadjerf0.3%

Higher = more thoughtful engagement

Virality Potential

@ikea2.6
@matildadjerf13.2

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@ikea

0.78

Moderate

@matildadjerf

1.73

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

ikea42
matildadjerf48
Difference: 6 points

Audience Quality Score

Quality of follower base

ikea42
matildadjerf48
Difference: 6 points

Content Performance Index

Engagement per follower

ikea3
matildadjerf13
Difference: 11 points

Overall Influence Index

Combined influence potential

ikea48
matildadjerf66
Difference: 18 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
Winner
Top post by @matildadjerf

And lilac season!!

@matildadjerf
68K
166
28.7K likesVS68K likes 🏆

matildadjerf has 39.3K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar
@matildadjerf

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@ikea has stronger hashtag impact

Engagement Trends

@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K
Stronger Trend
@matildadjerf
Rising

+55.5%

Engagement shift

+56%

Likes

+2%

Comments

Older posts avg27K
Recent posts avg41.9K

@matildadjerf shows better recent momentum

Posting Rhythm

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

@matildadjerf

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency54%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@matildadjerf leads in most key metrics.

The comparison shows @matildadjerf outperforming @ikea most notably in Followers.

Followers

@matildadjerf dominates in reach and follower volume.

Engagement Rate

@matildadjerf delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @ikea vs @matildadjerf

Specific questions about this head-to-head comparison

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