Side-by-side Instagram profile comparison of Kylie Cosmetics vs MAKEUP BY MARIO. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@kyliecosmetics
100
Excellent
Account Health
@makeupbymario
100
Excellent
23.9M
Followers
63%
834
Following
2.5K
Posts
20%
Healthy ratio
13.8M
Followers
37%
1.8K
Following
10.2K
Posts
80%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
23.9M followers
Range: 10M+
@kyliecosmetics
13.8M followers
Range: 10M+
@makeupbymario
Engagement Quality
@kyliecosmetics
0.85%
Benchmark: 0.1-0.2%
@makeupbymario
0.06%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@kyliecosmetics
1:28.7K
Very influential
@makeupbymario
1:7.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@kyliecosmetics
0.11
Moderate@makeupbymario
0.74
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
CONTOURING: THEN & NOW Feat. @carlibel Learn how contouring has evolved over the years. Get the look: SoftSculpt® Shaping Stick in 'Medium Dark' SoftSculpt® Bronzer in 'Medium Dark' SurrealSkin® Soft Blur Setting Powder in '2 Neutral Light’ Shop now at makeupbymario.com and @sephora. #MakeupByMario
kyliecosmetics has 1.1M more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
10
With Hashtags
2
Without Hashtags
@makeupbymario has stronger hashtag impact
Engagement Trends
+245.8%
Engagement shift
Likes
Comments
+12.1%
Engagement shift
Likes
Comments
@kyliecosmetics shows better recent momentum
Posting Rhythm
@kyliecosmetics
@makeupbymario
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@kyliecosmetics leads in most key metrics.
Followers
@kyliecosmetics dominates in reach and follower volume.
Engagement Rate
@kyliecosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @kyliecosmetics vs @makeupbymario
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