Side-by-side Instagram profile comparison of Letterboxd vs The Verge. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@letterboxd
100
Excellent
Account Health
@verge
100
Excellent

Letterboxd
@letterboxd
Social film reviews and discovery. On the web, or install our apps for iOS, Android and Apple TV from your nearest app store. #letterboxd #movies
2.9M
Followers
64%
4.6K
Following
12.3K
Posts
68%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
2.9M followers
Range: 1M-10M
@letterboxd
1.7M followers
Range: 1M-10M
@verge
Engagement Quality
@letterboxd
0.51%
Benchmark: 0.2-0.5%
@verge
0.09%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@letterboxd
0.0016
Very influential
@verge
1:8.5K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@letterboxd
4.18
Active@verge
3.48
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

The new Surface RTX Spark Dev Box is powered by Nvidia’s new Arm-based RTX Spark chips, just like the Surface Laptop Ultra, and is optimized for sustained workloads and local AI tasks. This miniature Surface PC also has 128GB of unified memory, making it capable of running up to 120 billion parameter models locally. Link in bio for more from The Verge's senior correspondent Tom Warren. #microsoft #build #tech
letterboxd has 36.7K more likes on their top post
Hashtag Strategy
8
With Hashtags
4
Without Hashtags
11
With Hashtags
1
Without Hashtags
@verge has stronger hashtag impact
Engagement Trends
-52.2%
Engagement shift
Likes
Comments
-55.3%
Engagement shift
Likes
Comments
@letterboxd shows better recent momentum
Posting Rhythm
@letterboxd
@verge
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@letterboxd leads in most key metrics.
Followers
@letterboxd dominates in reach and follower volume.
Engagement Rate
@letterboxd delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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