lushcosmetics
makeupbymario

Side-by-side Instagram profile comparison of Lush Cosmetics North America vs MAKEUP BY MARIO. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@lushcosmetics

65

Good

Account Health

@makeupbymario

100

Excellent

3.7M

Followers

21%

0

Following

9

Posts

0%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @makeupbymario

MAKEUP BY MARIO

@makeupbymario

Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨

13.8M

Followers

79%

1.8K

Following

10.2K

Posts

100%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@lushcosmetics
0
Trailing on metrics
Competition
VS
Profile 2 Ahead
@makeupbymario
6
Winning on metrics
@lushcosmetics
Detailed Breakdown
@makeupbymario
3.7M
Followers
73% ahead
13.8M
0
Following
100% ahead
1.8K
9
Total Posts
100% ahead
10.2K
-0.00%
Engagement Rate
100% ahead
0.06%
-1
Avg Likes
100% ahead
8.4K
0
Avg Comments
100% ahead
127
lushcosmetics0 - 6🏆 makeupbymario

Advanced Metrics

Authority Score
52
Established
@lushcosmetics
Reach22/25
Engagement-1/30
Ratio20/20
Consistency1/15
Verification10/10
Authority Score
Winner
70
Expert
@makeupbymario
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

3.7M followers

Range: 1M-10M

@lushcosmetics

Celebrity

13.8M followers

Range: 10M+

@makeupbymario

Influence Index
65
/ 100
@lushcosmetics
Influence Index
Winner
70
/ 100
@makeupbymario

Engagement Quality

@lushcosmetics

-0.00%

Benchmark: 0.2-0.5%

Low

@makeupbymario

0.06%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@lushcosmetics

1:InfinityM

Very influential

Excellent

@makeupbymario

1:7.7K

Very influential

Excellent

Comment-to-Like Ratio

@lushcosmetics0.0%
@makeupbymario1.5%

Higher = more thoughtful engagement

Virality Potential

@lushcosmetics-0.0
@makeupbymario0.6

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@lushcosmetics

0.00

Low

@makeupbymario

0.74

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

lushcosmetics19
makeupbymario40
Difference: 21 points

Audience Quality Score

Quality of follower base

lushcosmetics40
makeupbymario40

Content Performance Index

Engagement per follower

lushcosmetics0
makeupbymario1
Difference: 1 points

Overall Influence Index

Combined influence potential

lushcosmetics38
makeupbymario62
Difference: 24 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @lushcosmetics

On Black Friday 2021, following the release of the Facebook Files (which revealed how much Meta knew about the very real harms being caused by their platforms and yet were doing nothing about it), Lush signed out of Instagram, Facebook, TikTok and Snapchat until these platforms took action to provide a safer environment for users. Two years on, has Meta cleaned up its act? Sadly but perhaps not surprisingly, no. Deliberately-addictive algorithms are still filling our feeds with harmful content and misinformation to drive engagement. Meanwhile their surveillance-for-profit business model – one that underpins all the 'Big Tech' companies – tracks our every move and sells our data, making them untold billions. That's why we're campaigning for legislative change that puts the control back in the hands of the people. We've teamed up with People vs Big Tech – a decentralised movement challenging the power and abuses of the Big Tech giants. Introducing The Cloud bath bomb, with 100% of the sales price (minus government taxes) going to People vs Big Tech to fund vital campaigning that takes their message directly to those who hold the power to change the system. Don't lose your head in the cloud. There's a brighter future ahead. Hit the link in bio to join the #BigTechRebellion — Friendly note: we're not back on Instagram. If you'd like to contact us, our Customer Care team will be happy to help here: Phone: 1-888-733-5874 SMS: 1-888-733-5874 Email: [email protected] Live Chat: lush.com & the Lush app

@lushcosmetics
-1
0
Winner
Top post by @makeupbymario

CONTOURING: THEN & NOW Feat. @carlibel Learn how contouring has evolved over the years. Get the look: SoftSculpt® Shaping Stick in 'Medium Dark' SoftSculpt® Bronzer in 'Medium Dark' SurrealSkin® Soft Blur Setting Powder in '2 Neutral Light’ Shop now at makeupbymario.com and @sephora. #MakeupByMario

@makeupbymario
23.3K
541
-1 likesVS23.3K likes 🏆

makeupbymario has 23.3K more likes on their top post

Hashtag Strategy

@lushcosmetics

9

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes-1
Avg Comments0
Every post includes hashtags
#bigtechrebellion
Stronger Hashtag Use
@makeupbymario

10

With Hashtags

2

Without Hashtags

Avg per post0.9
Avg Likes9.6K
Avg Comments149
Hashtags increase engagement
#makeupbymario#mastermattescreameyeshadow

@makeupbymario has stronger hashtag impact

Engagement Trends

@lushcosmetics
Stable

+0.0%

Engagement shift

+0%

Likes

+0%

Comments

Older posts avg-1
Recent posts avg-1
Stronger Trend
@makeupbymario
Rising

+150.7%

Engagement shift

+149%

Likes

+343%

Comments

Older posts avg4.9K
Recent posts avg12.2K

@makeupbymario shows better recent momentum

Posting Rhythm

@lushcosmetics

Posts/Week
9.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency70%

@makeupbymario

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency68%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@makeupbymario leads in most key metrics.

The comparison shows @makeupbymario outperforming @lushcosmetics most notably in Followers.

Followers

@makeupbymario dominates in reach and follower volume.

Engagement Rate

@makeupbymario delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @lushcosmetics vs @makeupbymario

Specific questions about this head-to-head comparison

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