microsoft
samsung

Side-by-side Instagram profile comparison of Microsoft vs Samsung. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@microsoft

100

Excellent

Account Health

@samsung

95

Excellent

Leader
Instagram profile picture of @microsoft

Microsoft

@microsoft

this meeting could’ve been an email

4.5M

Followers

63%

301

Following

1.4K

Posts

64%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @samsung

Samsung

@samsung

Innovation for all What we do👇 @samsungmobile @samsungtv @samsung_bespoke @samsungsemiconductor

2.7M

Followers

37%

97

Following

768

Posts

36%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@microsoft
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@samsung
2
Trailing on metrics
@microsoft
Detailed Breakdown
@samsung
4.5M
Followers
40% ahead
2.7M
301
Following
68% ahead
97
1.4K
Total Posts
44% ahead
768
0.07%
Engagement Rate
3% ahead
0.07%
3K
Avg Likes
39% ahead
1.9K
59
Avg Comments
2% ahead
60
🏆 microsoft4 - 2samsung

Advanced Metrics

Authority Score
Winner
67
Expert
@microsoft
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
65
Expert
@samsung
Reach22/25
Engagement0/30
Ratio20/20
Consistency13/15
Verification10/10

Account Tier

Mega

4.5M followers

Range: 1M-10M

@microsoft

Mega

2.7M followers

Range: 1M-10M

@samsung

Influence Index
65
/ 100
@microsoft
Influence Index
65
/ 100
@samsung

Engagement Quality

@microsoft

0.07%

Benchmark: 0.2-0.5%

Low

@samsung

0.07%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@microsoft

1:15K

Very influential

Excellent

@samsung

1:27.9K

Very influential

Excellent

Comment-to-Like Ratio

@microsoft1.9%
@samsung3.2%

Higher = more thoughtful engagement

Virality Potential

@microsoft0.7
@samsung0.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@microsoft

0.31

Moderate

@samsung

0.28

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

microsoft40
samsung40

Audience Quality Score

Quality of follower base

microsoft40
samsung40

Content Performance Index

Engagement per follower

microsoft1
samsung1
Difference: 0 points

Overall Influence Index

Combined influence potential

microsoft46
samsung42
Difference: 4 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @microsoft

Announced today at #MSBuild: we unveiled Majorana 2, our newest quantum chip. Swipe through for details, more at the link in bio.

@microsoft
11.6K
168
Top post by @samsung

This is the official video introducing the WindFree™ Wearable Good Sleep feature of the Bespoke AI WindFree, Samsung's new 2026 room air conditioner. Enjoy a really good night’s sleep every night. The WindFree™ Wearable Good Sleep mode is linked to wearable smart devices, such as the Galaxy Watch and Ring. When they detect that you are asleep, the system automatically turns on WindFree™ Cooling and adjusts the cooling performance to suit your sleep pattern and create the ideal climate for a deep and pleasant sleep throughout the night. Q. How can I set the WindFree™ Wearable Good Sleep mode? A. You should download the SmartThings App on the wearable device, and connect the AC to your home Wi-Fi. You can set it in the Samsung Watch App's 'Sleep well with smart devices' or 'Settings > Mode and routine > Sleep' menu, and you must wear the device while sleeping. #WindFreeWearableGoodSleep #BespokeAIWindFree #SmartComfort #BespokeAI #Samsung

@samsung
6.6K
130
🏆 11.6K likesVS6.6K likes

microsoft has 5K more likes on their top post

Hashtag Strategy

@microsoft

3

With Hashtags

9

Without Hashtags

Avg per post0.3
Avg Likes6.6K
Avg Comments82
Hashtags increase engagement
#msbuild#microsoftbuild#microsoftpartner
Stronger Hashtag Use
@samsung

12

With Hashtags

0

Without Hashtags

Avg per post4.2
Avg Likes1.9K
Avg Comments60
Hashtags increase engagement
#samsung#bespokeai#ailiving#exploregalaxy#bespokeaiwindfreepro

@samsung has stronger hashtag impact

Engagement Trends

Stronger Trend
@microsoft
Falling

-9.0%

Engagement shift

-9%

Likes

-2%

Comments

Older posts avg3.3K
Recent posts avg3K
@samsung
Falling

-49.1%

Engagement shift

-49%

Likes

-62%

Comments

Older posts avg2.5K
Recent posts avg1.3K

@microsoft shows better recent momentum

Posting Rhythm

@microsoft

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency22%

@samsung

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency35%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@samsung delivers higher engagement relative to audience size.

The comparison shows @microsoft outperforming @samsung most notably in Followers.

Followers

@microsoft dominates in reach and follower volume.

Engagement Rate

@samsung delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

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Results FAQ

FAQ: @microsoft vs @samsung

Specific questions about this head-to-head comparison

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