microsoft
unboxtherapy

Side-by-side Instagram profile comparison of Microsoft vs Lewis Hilsenteger. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@microsoft

100

Excellent

Account Health

@unboxtherapy

100

Excellent

Instagram profile picture of @microsoft

Microsoft

@microsoft

this meeting could’ve been an email

4.5M

Followers

61%

301

Following

1.4K

Posts

27%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @unboxtherapy

Lewis Hilsenteger

@unboxtherapy

Where products get naked.

2.8M

Followers

39%

138

Following

3.8K

Posts

73%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@microsoft
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@unboxtherapy
4
Winning on metrics
@microsoft
Detailed Breakdown
@unboxtherapy
4.5M
Followers
37% ahead
2.8M
301
Following
54% ahead
138
1.4K
Total Posts
64% ahead
3.8K
0.07%
Engagement Rate
82% ahead
0.39%
3K
Avg Likes
72% ahead
10.9K
59
Avg Comments
64% ahead
162
microsoft2 - 4🏆 unboxtherapy

Advanced Metrics

Authority Score
67
Expert
@microsoft
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
70
Expert
@unboxtherapy
Reach22/25
Engagement3/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

4.5M followers

Range: 1M-10M

@microsoft

Mega

2.8M followers

Range: 1M-10M

@unboxtherapy

Influence Index
65
/ 100
@microsoft
Influence Index
Winner
67
/ 100
@unboxtherapy

Engagement Quality

@microsoft

0.07%

Benchmark: 0.2-0.5%

Low

@unboxtherapy

0.39%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@microsoft

1:15K

Very influential

Excellent

@unboxtherapy

1:20.5K

Very influential

Excellent

Comment-to-Like Ratio

@microsoft1.9%
@unboxtherapy1.5%

Higher = more thoughtful engagement

Virality Potential

@microsoft0.7
@unboxtherapy3.9

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@microsoft

0.31

Moderate

@unboxtherapy

1.35

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

microsoft40
unboxtherapy42
Difference: 2 points

Audience Quality Score

Quality of follower base

microsoft40
unboxtherapy42
Difference: 2 points

Content Performance Index

Engagement per follower

microsoft1
unboxtherapy4
Difference: 3 points

Overall Influence Index

Combined influence potential

microsoft46
unboxtherapy63
Difference: 17 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @microsoft

Announced today at #MSBuild: we unveiled Majorana 2, our newest quantum chip. Swipe through for details, more at the link in bio.

@microsoft
11.6K
168
Winner
Top post by @unboxtherapy

The Most Convincing Art I’ve Seen...Use Code UNBOX5 for an exclusive 5% promo code valid for 3 weeks on all available models, link in bio 🔥Paper-Ink display with zero glare, no back light, no blue light and up to a year battery life. #inkposter #epaper Thanks to @inkposter_official for partnering on this video

@unboxtherapy
63.5K
614
11.6K likesVS63.5K likes 🏆

unboxtherapy has 51.9K more likes on their top post

Hashtag Strategy

@microsoft

3

With Hashtags

9

Without Hashtags

Avg per post0.3
Avg Likes6.6K
Avg Comments82
Hashtags increase engagement
#msbuild#microsoftbuild#microsoftpartner
Stronger Hashtag Use
@unboxtherapy

11

With Hashtags

1

Without Hashtags

Avg per post3.1
Avg Likes9K
Avg Comments81
Hashtags show no clear boost
#surroundsoundsystem#lgsoundsuite#soundsuite#partner#dji

@unboxtherapy has stronger hashtag impact

Engagement Trends

Stronger Trend
@microsoft
Falling

-9.0%

Engagement shift

-9%

Likes

-2%

Comments

Older posts avg3.3K
Recent posts avg3K
@unboxtherapy
Falling

-83.4%

Engagement shift

-83%

Likes

-92%

Comments

Older posts avg19K
Recent posts avg3.2K

@microsoft shows better recent momentum

Posting Rhythm

@microsoft

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency22%

@unboxtherapy

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency61%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@unboxtherapy delivers higher engagement relative to audience size.

The comparison shows @microsoft outperforming @unboxtherapy most notably in Followers.

Followers

@microsoft dominates in reach and follower volume.

Engagement Rate

@unboxtherapy delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @microsoft vs @unboxtherapy

Specific questions about this head-to-head comparison

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