Side-by-side Instagram profile comparison of Sephora vs Ulta Beauty. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@sephora
100
Excellent
Account Health
@ultabeauty
100
Excellent
22.7M
Followers
75%
1.1K
Following
8.7K
Posts
51%
Healthy ratio
7.6M
Followers
25%
1.9K
Following
8.5K
Posts
49%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
22.7M followers
Range: 10M+
@sephora
7.6M followers
Range: 1M-10M
@ultabeauty
Engagement Quality
@sephora
0.03%
Benchmark: 0.1-0.2%
@ultabeauty
0.01%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@sephora
1:21.6K
Very influential
@ultabeauty
1:4.1K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@sephora
0.39
Moderate@ultabeauty
1.12
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
sephora has 16.4K more likes on their top post
Hashtag Strategy
5
With Hashtags
7
Without Hashtags
3
With Hashtags
9
Without Hashtags
@ultabeauty has stronger hashtag impact
Engagement Trends
-79.4%
Engagement shift
Likes
Comments
-44.1%
Engagement shift
Likes
Comments
@ultabeauty shows better recent momentum
Posting Rhythm
@sephora
@ultabeauty
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@sephora leads in most key metrics.
Followers
@sephora dominates in reach and follower volume.
Engagement Rate
@sephora delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @sephora vs @ultabeauty
Specific questions about this head-to-head comparison
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