adidas
asos

Side-by-side Instagram profile comparison of adidas vs ASOS. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@adidas

100

Excellent

Account Health

@asos

75

Good

Leader
Instagram profile picture of @adidas

adidas

@adidas

Where there's a pitch, there's a legend. #YouGotThis

29.3M

Followers

67%

1K

Following

1.5K

Posts

94%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @asos

ASOS

@asos

Style Each Moment

14.6M

Followers

33%

1.1K

Following

87

Posts

6%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@adidas
5
Winning on metrics
Competition
VS
Profile 1 Ahead
@asos
1
Trailing on metrics
@adidas
Detailed Breakdown
@asos
29.3M
Followers
50% ahead
14.6M
1K
Following
9% ahead
1.1K
1.5K
Total Posts
94% ahead
87
1.54%
Engagement Rate
100% ahead
0.00%
449K
Avg Likes
100% ahead
-1
3.1K
Avg Comments
100% ahead
10
🏆 adidas5 - 1asos

Advanced Metrics

Authority Score
Winner
80
Elite
@adidas
Reach25/25
Engagement10/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
61
Expert
@asos
Reach25/25
Engagement0/30
Ratio20/20
Consistency6/15
Verification10/10

Account Tier

Celebrity

29.3M followers

Range: 10M+

@adidas

Celebrity

14.6M followers

Range: 10M+

@asos

Influence Index
Winner
78
/ 100
@adidas
Influence Index
70
/ 100
@asos

Engagement Quality

@adidas

1.54%

Benchmark: 0.1-0.2%

Average

@asos

0.00%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@adidas

1:28.1K

Very influential

Excellent

@asos

1:12.7K

Very influential

Excellent

Comment-to-Like Ratio

@adidas0.7%
@asos-1000.0%

Higher = more thoughtful engagement

Virality Potential

@adidas15.3
@asos-0.0

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@adidas

0.05

Low

@asos

0.01

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

adidas49
asos39
Difference: 10 points

Audience Quality Score

Quality of follower base

adidas49
asos40
Difference: 9 points

Content Performance Index

Engagement per follower

adidas15
asos0
Difference: 15 points

Overall Influence Index

Combined influence potential

adidas70
asos40
Difference: 30 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @adidas

In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s. Where there’s a pitch, there’s a legend. #YouGotThis

@adidas
2.5M
29.9K
Top post by @asos

Our summer team looks like this​

@asos
-1
2
🏆 2.5M likesVS-1 likes

adidas has 2.5M more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@adidas

6

With Hashtags

6

Without Hashtags

Avg per post0.5
Avg Likes744.4K
Avg Comments5.7K
Hashtags increase engagement
#yougotthis
@asos

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@adidas has stronger hashtag impact

Engagement Trends

@adidas
Falling

-72.9%

Engagement shift

-73%

Likes

-91%

Comments

Older posts avg711.5K
Recent posts avg192.7K
Stronger Trend
@asos
Rising

+36.4%

Engagement shift

+0%

Likes

+32%

Comments

Older posts avg7
Recent posts avg10

@asos shows better recent momentum

Posting Rhythm

@adidas

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency38%

@asos

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency47%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@adidas leads in most key metrics.

The comparison shows @adidas outperforming @asos most notably in Followers.

Followers

@adidas dominates in reach and follower volume.

Engagement Rate

@adidas delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @adidas vs @asos

Specific questions about this head-to-head comparison

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