alixearle
makeupbymario

Side-by-side Instagram profile comparison of Alix Earle vs MAKEUP BY MARIO. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@alixearle

95

Excellent

Account Health

@makeupbymario

100

Excellent

Instagram profile picture of @alixearle

Alix Earle

@alixearle

❣︎ Founder and Chief Brand Officer of @realeactives [email protected]

5.6M

Followers

29%

769

Following

894

Posts

8%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @makeupbymario

MAKEUP BY MARIO

@makeupbymario

Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨

13.8M

Followers

71%

1.8K

Following

10.2K

Posts

92%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@alixearle
3
Tied on metrics
Competition
VS
Even Match
@makeupbymario
3
Tied on metrics
@alixearle
Detailed Breakdown
@makeupbymario
5.6M
Followers
59% ahead
13.8M
769
Following
57% ahead
1.8K
894
Total Posts
91% ahead
10.2K
4.10%
Engagement Rate
98% ahead
0.06%
230K
Avg Likes
96% ahead
8.4K
475
Avg Comments
73% ahead
127
alixearle3 - 3makeupbymario

Advanced Metrics

Authority Score
Winner
89
Elite
@alixearle
Reach22/25
Engagement24/30
Ratio20/20
Consistency13/15
Verification10/10
Authority Score
70
Expert
@makeupbymario
Reach25/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

5.6M followers

Range: 1M-10M

@alixearle

Celebrity

13.8M followers

Range: 10M+

@makeupbymario

Influence Index
Winner
85
/ 100
@alixearle
Influence Index
70
/ 100
@makeupbymario

Engagement Quality

@alixearle

4.10%

Benchmark: 0.2-0.5%

Good

@makeupbymario

0.06%

Benchmark: 0.1-0.2%

Low

Following/Followers Ratio

@alixearle

1:7.3K

Very influential

Excellent

@makeupbymario

1:7.7K

Very influential

Excellent

Comment-to-Like Ratio

@alixearle0.2%
@makeupbymario1.5%

Higher = more thoughtful engagement

Virality Potential

@alixearle40.9
@makeupbymario0.6

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@alixearle

0.16

Moderate

@makeupbymario

0.74

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

alixearle65
makeupbymario40
Difference: 25 points

Audience Quality Score

Quality of follower base

alixearle65
makeupbymario40
Difference: 25 points

Content Performance Index

Engagement per follower

alixearle41
makeupbymario1
Difference: 40 points

Overall Influence Index

Combined influence potential

alixearle78
makeupbymario62
Difference: 16 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @alixearle

Getting to travel to Botswana for @si_swimsuit is an experience I’ll never forget. We were blessed with the surroundings of nothing but pure nature and wildlife. There was a sense of peace and disconnection being there. Although I was there for a short amount of time it’s a feeling I try to channel when feeling overwhelmed. At the time we shot I was going through a lot emotionally and getting to travel across the world and find such a grounding/peaceful feeling was somehow so healing. On the way back from this trip I traveled alone, sat at lunch with strangers, and it was such a beautiful way to start the year. Getting to share these memories with the amazing SI team and girls is so special 🥺🤍 forever grateful to have such a beautiful memory live on with these photos. . . Photographer: @ruvenafanador Editor in Chief: @mj_day Makeup: @tracymurphymua Hair: @chuckielovehair Fashion Editor: @margotzamet Fashion Assistant: @lizwentworth                                            PR: @sevaneveritt        Production: @cindiblairproductions @j___sanchez (https://www.instagram.com/j___sanchez/?hl=en#)                                                  Digital Editor: @maramilam Location/Accommodations:  @abercrombiekent @aksanctuary #abercrombiekent #AKSanctuary #BainesLodge #StanleysCamp

@alixearle
411.9K
543
Top post by @makeupbymario

CONTOURING: THEN & NOW Feat. @carlibel Learn how contouring has evolved over the years. Get the look: SoftSculpt® Shaping Stick in 'Medium Dark' SoftSculpt® Bronzer in 'Medium Dark' SurrealSkin® Soft Blur Setting Powder in '2 Neutral Light’ Shop now at makeupbymario.com and @sephora. #MakeupByMario

@makeupbymario
23.3K
541
🏆 411.9K likesVS23.3K likes

alixearle has 388.6K more likes on their top post

Hashtag Strategy

@alixearle

4

With Hashtags

8

Without Hashtags

Avg per post0.8
Avg Likes207K
Avg Comments356
Hashtags show no clear boost
#aksanctuary#baineslodge#stanleyscamp#ninjapartner#microsoftpartner
Stronger Hashtag Use
@makeupbymario

10

With Hashtags

2

Without Hashtags

Avg per post0.9
Avg Likes9.6K
Avg Comments149
Hashtags increase engagement
#makeupbymario#mastermattescreameyeshadow

@makeupbymario has stronger hashtag impact

Engagement Trends

@alixearle
Falling

-33.8%

Engagement shift

-34%

Likes

-13%

Comments

Older posts avg277.3K
Recent posts avg183.7K
Stronger Trend
@makeupbymario
Rising

+150.7%

Engagement shift

+149%

Likes

+343%

Comments

Older posts avg4.9K
Recent posts avg12.2K

@makeupbymario shows better recent momentum

Posting Rhythm

@alixearle

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency58%

@makeupbymario

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Sunday
Consistency68%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@alixearle delivers higher engagement relative to audience size.

The comparison shows @makeupbymario outperforming @alixearle most notably in Followers.

Followers

@makeupbymario dominates in reach and follower volume.

Engagement Rate

@alixearle delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @alixearle vs @makeupbymario

Specific questions about this head-to-head comparison

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Popular Comparisons: @alixearle vs @makeupbymario

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