Side-by-side Instagram profile comparison of Apartment Therapy vs CB2. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@apartmenttherapy
100
Excellent
Account Health
@cb2
100
Excellent
3.5M
Followers
73%
968
Following
13.6K
Posts
65%
Healthy ratio
CB2
@cb2
Design. Quality. Character. The secret to a well-collected home. Tag @cb2 to #mycb2 Shop the feed ↓
1.3M
Followers
27%
722
Following
7.2K
Posts
35%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
3.5M followers
Range: 1M-10M
@apartmenttherapy
1.3M followers
Range: 1M-10M
@cb2
Engagement Quality
@apartmenttherapy
0.05%
Benchmark: 0.2-0.5%
@cb2
0.02%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@apartmenttherapy
1:3.6K
Very influential
@cb2
1:1.8K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@apartmenttherapy
3.94
Active@cb2
5.51
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
@geeviesplace's 735-square-foot Minnesota rental is filled with mostly secondhand finds. "I would describe my personal style as timeless, bohemian chic, maybe even Cottage Core. I’m most attracted to pieces that will stay in style rather than temporary trends," Geevie says. See more of this home at the link in our bio ✨
apartmenttherapy has 7.8K more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
0
With Hashtags
12
Without Hashtags
@apartmenttherapy has stronger hashtag impact
Engagement Trends
-37.6%
Engagement shift
Likes
Comments
-39.6%
Engagement shift
Likes
Comments
@apartmenttherapy shows better recent momentum
Posting Rhythm
@apartmenttherapy
@cb2
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@apartmenttherapy leads in most key metrics.
Followers
@apartmenttherapy dominates in reach and follower volume.
Engagement Rate
@apartmenttherapy delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @apartmenttherapy vs @cb2
Specific questions about this head-to-head comparison
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