apartmenttherapy
ikea

Side-by-side Instagram profile comparison of Apartment Therapy vs IKEA. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@apartmenttherapy

100

Excellent

Account Health

@ikea

100

Excellent

Leader
Instagram profile picture of @apartmenttherapy

Apartment Therapy

@apartmenttherapy

Helping everyone to live happy, healthy lives at home. ✨

3.5M

Followers

66%

968

Following

13.6K

Posts

91%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @ikea

IKEA

@ikea

Hej!👋 Creating a better everyday life for the many people.

1.8M

Followers

34%

52

Following

1.4K

Posts

9%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@apartmenttherapy
3
Tied on metrics
Competition
VS
Even Match
@ikea
3
Tied on metrics
@apartmenttherapy
Detailed Breakdown
@ikea
3.5M
Followers
48% ahead
1.8M
968
Following
95% ahead
52
13.6K
Total Posts
90% ahead
1.4K
0.06%
Engagement Rate
75% ahead
0.26%
2.2K
Avg Likes
52% ahead
4.6K
20
Avg Comments
59% ahead
49
apartmenttherapy3 - 3ikea

Advanced Metrics

Authority Score
67
Expert
@apartmenttherapy
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
69
Expert
@ikea
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

3.5M followers

Range: 1M-10M

@apartmenttherapy

Mega

1.8M followers

Range: 1M-10M

@ikea

Influence Index
65
/ 100
@apartmenttherapy
Influence Index
Winner
66
/ 100
@ikea

Engagement Quality

@apartmenttherapy

0.06%

Benchmark: 0.2-0.5%

Low

@ikea

0.26%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@apartmenttherapy

1:3.6K

Very influential

Excellent

@ikea

1:34.7K

Very influential

Excellent

Comment-to-Like Ratio

@apartmenttherapy0.9%
@ikea1.1%

Higher = more thoughtful engagement

Virality Potential

@apartmenttherapy0.6
@ikea2.6

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@apartmenttherapy

3.94

Active

@ikea

0.78

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

apartmenttherapy40
ikea42
Difference: 2 points

Audience Quality Score

Quality of follower base

apartmenttherapy40
ikea42
Difference: 2 points

Content Performance Index

Engagement per follower

apartmenttherapy1
ikea3
Difference: 2 points

Overall Influence Index

Combined influence potential

apartmenttherapy43
ikea48
Difference: 5 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @apartmenttherapy

@geeviesplace's 735-square-foot Minnesota rental is filled with mostly secondhand finds. "I would describe my personal style as timeless, bohemian chic, maybe even Cottage Core. I’m most attracted to pieces that will stay in style rather than temporary trends," Geevie says. See more of this home at the link in our bio ✨

@apartmenttherapy
8.5K
41
Winner
Top post by @ikea

It’s baaaaaack! ✨ Since its debut in 1995, the IKEA PS collection has been pushing the boundaries of Scandinavian design making it available to the many. For the 10th edition of #IKEAPS2026, we gathered 12 designers and briefed them to explore playful functionality: where everyday function meets unexpected elements of playfulness. Discover 44 pieces: from an air-filled easy chair to lamps, a solid pine cabinet, hand-blown glass, and rugs. Each piece designed to appeal to our inherent human curiosity with mischievous details that will bring joy to your everyday. Tap the 🔗 in bio to read more about this collection. Available from 14 May onwards. Please contact your nearest IKEA store for more details.

@ikea
28.7K
209
8.5K likesVS28.7K likes 🏆

ikea has 20.3K more likes on their top post

Hashtag Strategy

@apartmenttherapy

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes462
Avg Comments8
Hashtags show no clear boost
#ad
Stronger Hashtag Use
@ikea

12

With Hashtags

0

Without Hashtags

Avg per post1.3
Avg Likes4.6K
Avg Comments49
Hashtags increase engagement
#lifeathome#ikeaps2026#terrsjö#västmärke#hållbar

@ikea has stronger hashtag impact

Engagement Trends

Stronger Trend
@apartmenttherapy
Falling

-6.9%

Engagement shift

-7%

Likes

+89%

Comments

Older posts avg2.3K
Recent posts avg2.1K
@ikea
Falling

-54.0%

Engagement shift

-54%

Likes

-45%

Comments

Older posts avg6.4K
Recent posts avg2.9K

@apartmenttherapy shows better recent momentum

Posting Rhythm

@apartmenttherapy

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency42%

@ikea

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Thursday
Consistency56%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@ikea delivers higher engagement relative to audience size.

The comparison shows @apartmenttherapy outperforming @ikea most notably in Followers.

Followers

@apartmenttherapy dominates in reach and follower volume.

Engagement Rate

@ikea delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @apartmenttherapy vs @ikea

Specific questions about this head-to-head comparison

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