apartmenttherapy
mcgeeandco

Side-by-side Instagram profile comparison of Apartment Therapy vs McGee & Co.. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@apartmenttherapy

100

Excellent

Account Health

@mcgeeandco

100

Excellent

Leader
Instagram profile picture of @apartmenttherapy

Apartment Therapy

@apartmenttherapy

Helping everyone to live happy, healthy lives at home. ✨

3.5M

Followers

66%

968

Following

13.6K

Posts

76%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @mcgeeandco

McGee & Co.

@mcgeeandco

Heritage designs for the modern home | Online furniture and homewares by @studiomcgee

1.8M

Followers

34%

374

Following

4.3K

Posts

24%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@apartmenttherapy
3
Tied on metrics
Competition
VS
Even Match
@mcgeeandco
3
Tied on metrics
@apartmenttherapy
Detailed Breakdown
@mcgeeandco
3.5M
Followers
49% ahead
1.8M
968
Following
61% ahead
374
13.6K
Total Posts
68% ahead
4.3K
0.06%
Engagement Rate
49% ahead
0.13%
2.2K
Avg Likes
1% ahead
2.2K
20
Avg Comments
17% ahead
24
apartmenttherapy3 - 3mcgeeandco

Advanced Metrics

Authority Score
67
Expert
@apartmenttherapy
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
68
Expert
@mcgeeandco
Reach22/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

3.5M followers

Range: 1M-10M

@apartmenttherapy

Mega

1.8M followers

Range: 1M-10M

@mcgeeandco

Influence Index
65
/ 100
@apartmenttherapy
Influence Index
Winner
66
/ 100
@mcgeeandco

Engagement Quality

@apartmenttherapy

0.06%

Benchmark: 0.2-0.5%

Low

@mcgeeandco

0.13%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@apartmenttherapy

1:3.6K

Very influential

Excellent

@mcgeeandco

1:4.7K

Very influential

Excellent

Comment-to-Like Ratio

@apartmenttherapy0.9%
@mcgeeandco1.1%

Higher = more thoughtful engagement

Virality Potential

@apartmenttherapy0.6
@mcgeeandco1.3

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@apartmenttherapy

3.94

Active

@mcgeeandco

2.44

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

apartmenttherapy40
mcgeeandco41
Difference: 1 points

Audience Quality Score

Quality of follower base

apartmenttherapy40
mcgeeandco41
Difference: 1 points

Content Performance Index

Engagement per follower

apartmenttherapy1
mcgeeandco1
Difference: 1 points

Overall Influence Index

Combined influence potential

apartmenttherapy43
mcgeeandco42
Difference: 1 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @apartmenttherapy

@geeviesplace's 735-square-foot Minnesota rental is filled with mostly secondhand finds. "I would describe my personal style as timeless, bohemian chic, maybe even Cottage Core. I’m most attracted to pieces that will stay in style rather than temporary trends," Geevie says. See more of this home at the link in our bio ✨

@apartmenttherapy
8.5K
41
Winner
Top post by @mcgeeandco

The Summer Collection has arrived! From indoor refreshes to outdoor escapes, our collection brings the season’s most effortless style to life—wherever you are.

@mcgeeandco
9.4K
99
8.5K likesVS9.4K likes 🏆

mcgeeandco has 972 more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@apartmenttherapy

1

With Hashtags

11

Without Hashtags

Avg per post0.1
Avg Likes462
Avg Comments8
Hashtags show no clear boost
#ad
@mcgeeandco

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@apartmenttherapy has stronger hashtag impact

Engagement Trends

@apartmenttherapy
Falling

-6.9%

Engagement shift

-7%

Likes

+89%

Comments

Older posts avg2.3K
Recent posts avg2.1K
Stronger Trend
@mcgeeandco
Falling

-6.5%

Engagement shift

-6%

Likes

-37%

Comments

Older posts avg2.3K
Recent posts avg2.2K

@mcgeeandco shows better recent momentum

Posting Rhythm

@apartmenttherapy

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency42%

@mcgeeandco

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency7%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@mcgeeandco delivers higher engagement relative to audience size.

The comparison shows @apartmenttherapy outperforming @mcgeeandco most notably in Followers.

Followers

@apartmenttherapy dominates in reach and follower volume.

Engagement Rate

@mcgeeandco delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

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Results FAQ

FAQ: @apartmenttherapy vs @mcgeeandco

Specific questions about this head-to-head comparison

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