apple
microsoft

Side-by-side Instagram profile comparison of apple vs Microsoft. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@apple

100

Excellent

Account Health

@microsoft

100

Excellent

Leader
Instagram profile picture of @apple

apple

@apple

Everyone has a story to tell. #ShotoniPhone

36.6M

Followers

89%

9

Following

1.3K

Posts

49%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @microsoft

Microsoft

@microsoft

this meeting could’ve been an email

4.5M

Followers

11%

301

Following

1.4K

Posts

51%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@apple
4
Winning on metrics
Competition
VS
Profile 1 Ahead
@microsoft
2
Trailing on metrics
@apple
Detailed Breakdown
@microsoft
36.6M
Followers
88% ahead
4.5M
9
Following
97% ahead
301
1.3K
Total Posts
3% ahead
1.4K
0.13%
Engagement Rate
46% ahead
0.07%
45.9K
Avg Likes
93% ahead
3K
472
Avg Comments
88% ahead
59
🏆 apple4 - 2microsoft

Advanced Metrics

Authority Score
Winner
71
Expert
@apple
Reach25/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@microsoft
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Celebrity

36.6M followers

Range: 10M+

@apple

Mega

4.5M followers

Range: 1M-10M

@microsoft

Influence Index
Winner
71
/ 100
@apple
Influence Index
65
/ 100
@microsoft

Engagement Quality

@apple

0.13%

Benchmark: 0.1-0.2%

Low

@microsoft

0.07%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@apple

1:4.1M

Very influential

Excellent

@microsoft

1:15K

Very influential

Excellent

Comment-to-Like Ratio

@apple1.0%
@microsoft1.9%

Higher = more thoughtful engagement

Virality Potential

@apple1.3
@microsoft0.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@apple

0.04

Low

@microsoft

0.31

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

apple41
microsoft40
Difference: 1 points

Audience Quality Score

Quality of follower base

apple41
microsoft40
Difference: 1 points

Content Performance Index

Engagement per follower

apple1
microsoft1
Difference: 1 points

Overall Influence Index

Combined influence potential

apple65
microsoft46
Difference: 19 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @apple

Frozen formations #ShotoniPhone by Michaela S. @michaelacarrot

@apple
154.3K
716
Top post by @microsoft

Announced today at #MSBuild: we unveiled Majorana 2, our newest quantum chip. Swipe through for details, more at the link in bio.

@microsoft
11.6K
168
🏆 154.3K likesVS11.6K likes

apple has 142.7K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@apple

12

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes45.9K
Avg Comments472
Hashtags increase engagement
#shotoniphone#shotoniphone17pro#shotoniphone17
@microsoft

3

With Hashtags

9

Without Hashtags

Avg per post0.3
Avg Likes6.6K
Avg Comments82
Hashtags increase engagement
#msbuild#microsoftbuild#microsoftpartner

@apple has stronger hashtag impact

Engagement Trends

@apple
Falling

-64.9%

Engagement shift

-65%

Likes

-46%

Comments

Older posts avg68.6K
Recent posts avg24.1K
Stronger Trend
@microsoft
Falling

-9.0%

Engagement shift

-9%

Likes

-2%

Comments

Older posts avg3.3K
Recent posts avg3K

@microsoft shows better recent momentum

Posting Rhythm

@apple

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency51%

@microsoft

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency22%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@apple leads in most key metrics.

The comparison shows @apple outperforming @microsoft most notably in Followers.

Followers

@apple dominates in reach and follower volume.

Engagement Rate

@apple delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @apple vs @microsoft

Specific questions about this head-to-head comparison

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