Side-by-side Instagram profile comparison of National Audubon Society vs Discover Earth. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@audubonsociety
100
Excellent
Account Health
@discoverearth
100
Excellent
National Audubon Society
@audubonsociety
Audubon protects birds and the places they need, today and tomorrow.
1.2M
Followers
15%
1.3K
Following
7.6K
Posts
49%
Healthy ratio
6.8M
Followers
85%
1.1K
Following
7.9K
Posts
51%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
1.2M followers
Range: 1M-10M
@audubonsociety
6.8M followers
Range: 1M-10M
@discoverearth
Engagement Quality
@audubonsociety
0.58%
Benchmark: 0.2-0.5%
@discoverearth
0.14%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@audubonsociety
0.0011
Very influential
@discoverearth
1:6.4K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@audubonsociety
6.42
Active@discoverearth
1.16
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
The arrival of June marks Lesbian, Gay, Bisexual and Transgender Pride Month. Celebrations include pride parades, picnics, parties, and, in the case of Audubon, bird outings. The outdoors have not always been a welcoming place for LGBTQ people and Audubon wants to help change that. Let's Go Birding Together events are for everyone who loves birds and the outdoors. We welcome those who identify as LGBTQ, allies, families, and anyone who wants to enjoy an outdoor experience that is inclusive. Learn more at the link in our bio. Plus, you can explore our Let’s Go Birding Together collection of apparel and accessories for all your Pride Month activities and events via audubon.org/pridegear.
discoverearth has 6.1K more likes on their top post
Hashtag Strategy
3
With Hashtags
9
Without Hashtags
0
With Hashtags
12
Without Hashtags
@audubonsociety has stronger hashtag impact
Engagement Trends
-47.8%
Engagement shift
Likes
Comments
+4.5%
Engagement shift
Likes
Comments
@discoverearth shows better recent momentum
Posting Rhythm
@audubonsociety
@discoverearth
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@audubonsociety delivers higher engagement relative to audience size.
Followers
@discoverearth dominates in reach and follower volume.
Engagement Rate
@audubonsociety delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @audubonsociety vs @discoverearth
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