Side-by-side Instagram profile comparison of BBC Earth vs The New York Times. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@bbcearth
100
Excellent
Account Health
@nytimes
100
Excellent
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
10.8M followers
Range: 10M+
@bbcearth
20.1M followers
Range: 10M+
@nytimes
Engagement Quality
@bbcearth
1.14%
Benchmark: 0.1-0.2%
@nytimes
0.06%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@bbcearth
1:26K
Very influential
@nytimes
1:31.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@bbcearth
0.69
Moderate@nytimes
1.20
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

The Trump administration is dismantling a $368 million deep-ocean observation system that was put in place a decade ago to monitor coastal environments, marine ecosystems and powerful currents that affect the global climate. Scientists have used data from the system to understand how the ocean is absorbing greenhouse gases from the atmosphere, how changes in ocean temperature such as marine heat waves might affect fisheries or signal bigger shifts in the climate, and coastal flooding along the East Coast. At the link in our bio, read more about researchers’ thoughts on the initiative and the implications. Photo by Rebecca Travis/WHOI
bbcearth has 610.4K more likes on their top post
Hashtag Strategy
12
With Hashtags
0
Without Hashtags
0
With Hashtags
12
Without Hashtags
@bbcearth has stronger hashtag impact
Engagement Trends
-91.1%
Engagement shift
Likes
Comments
+3.1%
Engagement shift
Likes
Comments
@nytimes shows better recent momentum
Posting Rhythm
@bbcearth
@nytimes
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@bbcearth delivers higher engagement relative to audience size.
Followers
@nytimes dominates in reach and follower volume.
Engagement Rate
@bbcearth delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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