bethesda
blizzard

Side-by-side Instagram profile comparison of Bethesda Softworks vs Blizzard Entertainment. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@bethesda

100

Excellent

Account Health

@blizzard

90

Excellent

Leader
Instagram profile picture of @bethesda

Bethesda Softworks

@bethesda

Publisher of Fallout, DOOM, Elder Scrolls, Starfield, Indiana Jones and the Great Circle, Wolfenstein and more!

1.2M

Followers

57%

21

Following

4K

Posts

86%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading
Instagram profile picture of @blizzard

Blizzard Entertainment

@blizzard

Official Instagram of Blizzard Entertainment

922K

Followers

43%

58

Following

645

Posts

14%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@bethesda
2
Trailing on metrics
Competition
VS
Profile 2 Ahead
@blizzard
4
Winning on metrics
@bethesda
Detailed Breakdown
@blizzard
1.2M
Followers
25% ahead
922K
21
Following
64% ahead
58
4K
Total Posts
84% ahead
645
0.23%
Engagement Rate
87% ahead
1.81%
2.8K
Avg Likes
83% ahead
16.3K
103
Avg Comments
70% ahead
349
bethesda2 - 4🏆 blizzard

Advanced Metrics

Authority Score
69
Expert
@bethesda
Reach22/25
Engagement2/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
Winner
73
Expert
@blizzard
Reach20/25
Engagement10/30
Ratio20/20
Consistency13/15
Verification10/10

Account Tier

Mega

1.2M followers

Range: 1M-10M

@bethesda

Large

922K followers

Range: 500K-1M

@blizzard

Influence Index
66
/ 100
@bethesda
Influence Index
Winner
69
/ 100
@blizzard

Engagement Quality

@bethesda

0.23%

Benchmark: 0.2-0.5%

Low

@blizzard

1.81%

Benchmark: 0.5-1%

Average

Following/Followers Ratio

@bethesda

1:58.8K

Very influential

Excellent

@blizzard

1:15.9K

Very influential

Excellent

Comment-to-Like Ratio

@bethesda3.7%
@blizzard2.1%

Higher = more thoughtful engagement

Virality Potential

@bethesda2.2
@blizzard17.7

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@bethesda

3.27

Active

@blizzard

0.70

Moderate

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

bethesda41
blizzard51
Difference: 10 points

Audience Quality Score

Quality of follower base

bethesda41
blizzard51
Difference: 10 points

Content Performance Index

Engagement per follower

bethesda2
blizzard18
Difference: 16 points

Overall Influence Index

Combined influence potential

bethesda43
blizzard65
Difference: 22 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Top post by @bethesda

Dame Nawal Shafiq-Barclay: patron of history and its forgotten artifacts, owner of the hungry Osiris, and part-time spy for the Lombardi sisters. As portrayed by Necar Zadegan, and here joined by Troy Baker and Alessandra Mastronardi. (Kyle Klütz, Director of Photography)

@bethesda
10.3K
132
Winner
Top post by @blizzard

For 35 years, Blizzard has been shaped by the worlds we build - and the players who bring them to life. You’ve fought through World of Warcraft, battled in Diablo, played your cards in Hearthstone, and held the line in Overwatch. We’ve come a long way together. And now, the next chapter begins. Over the next few weeks, each world will showcase what comes next. If these games mean something to you, we’d love to see you there.

@blizzard
124K
2.6K
10.3K likesVS124K likes 🏆

blizzard has 113.7K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@bethesda

7

With Hashtags

5

Without Hashtags

Avg per post1.2
Avg Likes2.7K
Avg Comments141
Hashtags show no clear boost
#starfield#bethesdagamestudios#starfieldcreations#fallout#milliwhale
@blizzard

1

With Hashtags

11

Without Hashtags

Avg per post0.4
Avg Likes449
Avg Comments15
Hashtags show no clear boost
#cosplay#blizzcon#blizzconcosplay#blizzard#blizzconcommunitynight

@bethesda has stronger hashtag impact

Engagement Trends

Stronger Trend
@bethesda
Falling

-51.9%

Engagement shift

-53%

Likes

-23%

Comments

Older posts avg3.9K
Recent posts avg1.9K
@blizzard
Falling

-79.3%

Engagement shift

-79%

Likes

-82%

Comments

Older posts avg27.7K
Recent posts avg5.7K

@bethesda shows better recent momentum

Posting Rhythm

@bethesda

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency38%

@blizzard

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Wednesday
Consistency14%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@blizzard delivers higher engagement relative to audience size.

The comparison shows @bethesda outperforming @blizzard most notably in Followers.

Followers

@bethesda dominates in reach and follower volume.

Engagement Rate

@blizzard delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @bethesda vs @blizzard

Specific questions about this head-to-head comparison

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