Side-by-side Instagram profile comparison of CNN vs The New York Times. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@cnn
100
Excellent
Account Health
@nytimes
100
Excellent

CNN
@cnn
Asking the hard questions and bringing unique perspective from across the globe. This is CNN.
23M
Followers
53%
322
Following
26.3K
Posts
52%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
23M followers
Range: 10M+
@cnn
20.1M followers
Range: 10M+
@nytimes
Engagement Quality
@cnn
0.01%
Benchmark: 0.1-0.2%
@nytimes
0.06%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@cnn
1:71.3K
Very influential
@nytimes
1:31.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@cnn
1.15
Active@nytimes
1.20
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

Josh Turek, a two-time Paralympic gold medalist in wheelchair basketball, is projected to win the Democratic nomination for the US Senate, defeating state Sen. Zach Wahls in a hard-fought race that underscored party divisions. CNN’s @jeffzeleny explains what this means for the midterms in November. Read more at the link in our bio.

The Trump administration is dismantling a $368 million deep-ocean observation system that was put in place a decade ago to monitor coastal environments, marine ecosystems and powerful currents that affect the global climate. Scientists have used data from the system to understand how the ocean is absorbing greenhouse gases from the atmosphere, how changes in ocean temperature such as marine heat waves might affect fisheries or signal bigger shifts in the climate, and coastal flooding along the East Coast. At the link in our bio, read more about researchers’ thoughts on the initiative and the implications. Photo by Rebecca Travis/WHOI
nytimes has 37.5K more likes on their top post
Hashtag Strategy
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Engagement Trends
-48.9%
Engagement shift
Likes
Comments
+3.1%
Engagement shift
Likes
Comments
@nytimes shows better recent momentum
Posting Rhythm
@cnn
@nytimes
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@nytimes delivers higher engagement relative to audience size.
Followers
@cnn dominates in reach and follower volume.
Engagement Rate
@nytimes delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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