Side-by-side Instagram profile comparison of ColourPop Cosmetics vs Morphe. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@colourpopcosmetics
100
Excellent
Account Health
@morphebrushes
100
Excellent

ColourPop Cosmetics
@colourpopcosmetics
NEW Jelly Much Eyeshadow Sticks available NOW on colourpop.com 🌟✨💫
9.4M
Followers
50%
5.7K
Following
19.9K
Posts
59%
Healthy ratio

Morphe
@morphebrushes
NEW ChromaPlus Eyeshadow Trios and Must-Have Mattes 🩶 Shop at @ultabeauty @target @sephoracanada & select additional retailers 🛒
9.4M
Followers
50%
2.5K
Following
13.7K
Posts
41%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
9.4M followers
Range: 1M-10M
@colourpopcosmetics
9.4M followers
Range: 1M-10M
@morphebrushes
Engagement Quality
@colourpopcosmetics
0.05%
Benchmark: 0.2-0.5%
@morphebrushes
0.04%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@colourpopcosmetics
1:1.7K
Very influential
@morphebrushes
1:3.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@colourpopcosmetics
2.11
Active@morphebrushes
1.47
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

GOOD VIBES ONLY. 💗 At ColourPop, everything we do and every decision we make begins with YOU! To make sure we never forget, we put U at the center of our brand: Colo-U-rPop. We’re dedicated to celebrating creators from all backgrounds and communities. To maintain an environment that is inclusive, safe, and uplifting for all, we do not tolerate any hate or negativity directed at those we feature on our page. Your feedback is important to us, and we are always here to listen and engage. By providing your feedback thoughtfully and respectfully, we empower each other to continually improve and excel, creating a supportive environment where everyone can grow and thrive. 🌱 To ensure that our platform remains an inclusive, safe, respectful and supportive space for all, we reserve the right to delete any comments that promote hate or negativity - especially when directed toward others. Please help us keep our page a safe space for all by keeping the comment section thoughtful and kind. Xoxo, Your ColourPop Fam 💕

POV: you do your own makeup for your wedding 💍 The ultimate cool girl bridal look. GET THE LOOK: 🤍 Ready, Set, Pro 16-Piece Face & Eye Brush Set 🤍 Wakeup Artist Under Eye Correcting Concealer 🤍 Cheek Thrills Face Trio in ‘Honeymoon Suite’ 🤍 Cloudlight Soft Glow Veil Finishing Powder 🤍 ChromaPlus 6-Pan Eyeshadow Palette ‘Rich Glitch’ 🤍 ChromaPlus 12-Pan Eyeshadow Palette ‘Flickering Sands’ 🤍 Bi-Liner Dual-Ended Gel Liner in ‘Truth Or Dare’ 🤍 Signature Lip Pencil in ‘Wifey’ 🤍 Lip Lock in ‘Clutched Pearls’ 🤍 Lifeproof Continuous Setting Mist
colourpopcosmetics has 11.8K more likes on their top post
Hashtag Strategy
1
With Hashtags
11
Without Hashtags
0
With Hashtags
12
Without Hashtags
@colourpopcosmetics has stronger hashtag impact
Engagement Trends
-76.2%
Engagement shift
Likes
Comments
-18.5%
Engagement shift
Likes
Comments
@morphebrushes shows better recent momentum
Posting Rhythm
@colourpopcosmetics
@morphebrushes
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@colourpopcosmetics leads in most key metrics.
Followers
@colourpopcosmetics dominates in reach and follower volume.
Engagement Rate
@colourpopcosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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