Side-by-side Instagram profile comparison of Discovery vs NOAA. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@discovery
100
Excellent
Account Health
@noaa
95
Excellent
19.7M
Followers
96%
936
Following
5.8K
Posts
85%
Healthy ratio

NOAA
@noaa
Official feed for the U.S. National Oceanic and Atmospheric Administration. Our mission: Science, Service and Stewardship. Join us on X @noaa.
899.3K
Followers
4%
54
Following
1K
Posts
15%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
19.7M followers
Range: 10M+
@discovery
899.3K followers
Range: 500K-1M
@noaa
Engagement Quality
@discovery
0.02%
Benchmark: 0.1-0.2%
@noaa
0.19%
Benchmark: 0.5-1%
Following/Followers Ratio
@discovery
1:21.1K
Very influential
@noaa
1:16.7K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@discovery
0.29
Moderate@noaa
1.12
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts

JUST IN: NOAA forecasters predict a below-normal #Atlantic #HurricaneSeason for 2026 — early preparation remains critical. NOAA predicts a likely range of 8-14 named storms, of which 3-6 could become hurricanes, including 1-3 major hurricanes. But it only takes 1 storm to devastate a community. —> See our news release on www.noaa.gov for more — including downloadable graphics in English & Spanish. Stay informed and stay safe, everyone. _________ Image 1: NOAA’s GOES-19 satellite captured an image of Hurricane Erin churning off the U.S. East Coast on Aug. 20, 2025. (Image credit: NOAA Satellites) Image 2: A summary graphic showing an alphabetical list of the 2026 Atlantic tropical cyclone names as selected by the World Meteorological Organization. (Credit: NOAA) Image 3: A summary infographic showing hurricane season probability and numbers of named storms predicted from NOAA’s 2026 Atlantic Hurricane Season Outlook (Credit: NOAA) @nws #nature #hurricanes #TropicalCyclones
discovery has 1.4K more likes on their top post
Hashtag Strategy
12
With Hashtags
0
Without Hashtags
8
With Hashtags
4
Without Hashtags
@noaa has stronger hashtag impact
Engagement Trends
-26.7%
Engagement shift
Likes
Comments
+19.1%
Engagement shift
Likes
Comments
@noaa shows better recent momentum
Posting Rhythm
@discovery
@noaa
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@noaa delivers higher engagement relative to audience size.
Followers
@discovery dominates in reach and follower volume.
Engagement Rate
@noaa delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
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