Side-by-side Instagram profile comparison of Discovery vs Peter McKinnon. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@discovery
100
Excellent
Account Health
@petermckinnon
100
Excellent
19.7M
Followers
86%
936
Following
5.8K
Posts
85%
Healthy ratio
3.1M
Followers
14%
399
Following
1.1K
Posts
15%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
19.7M followers
Range: 10M+
@discovery
3.1M followers
Range: 1M-10M
@petermckinnon
Engagement Quality
@discovery
0.02%
Benchmark: 0.1-0.2%
@petermckinnon
0.36%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@discovery
1:21.1K
Very influential
@petermckinnon
1:7.9K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@discovery
0.29
Moderate@petermckinnon
0.34
ModerateJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
Spending some time in @maxjoseph world - One of a kind is an understatement. Thanks for having me dude 🏴☠️🤘🏻 #leicamp 🎞️ 400TX (I wish I had colour loaded because his studio is an absolute VIBE 🌱🎧🎤 - but, I had just loaded Tri-X so I had to commit. Turned out pretty cool considering! Learning more and more I can hand hold 35mm film at astonishingly slow speeds and still get away with it 💪🏻 Lab: @graination_official
petermckinnon has 10.1K more likes on their top post
Hashtag Strategy
12
With Hashtags
0
Without Hashtags
10
With Hashtags
2
Without Hashtags
@discovery has stronger hashtag impact
Engagement Trends
-26.7%
Engagement shift
Likes
Comments
-14.5%
Engagement shift
Likes
Comments
@petermckinnon shows better recent momentum
Posting Rhythm
@discovery
@petermckinnon
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@petermckinnon delivers higher engagement relative to audience size.
Followers
@discovery dominates in reach and follower volume.
Engagement Rate
@petermckinnon delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @discovery vs @petermckinnon
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