Side-by-side Instagram profile comparison of e.l.f. Cosmetics vs Estée Lauder. Followers, engagement, activity, and performance compared.
Profile Overview
Account size, health metrics, and growth indicators
Account Health
@elfcosmetics
100
Excellent
Account Health
@esteelauder
100
Excellent
e.l.f. Cosmetics
@elfcosmetics
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
7.6M
Followers
63%
1.4K
Following
11.3K
Posts
65%
Healthy ratio
4.5M
Followers
37%
600
Following
6.2K
Posts
35%
Healthy ratio
Key Metrics Head-to-Head
Advanced Metrics
Account Tier
7.6M followers
Range: 1M-10M
@elfcosmetics
4.5M followers
Range: 1M-10M
@esteelauder
Engagement Quality
@elfcosmetics
0.09%
Benchmark: 0.2-0.5%
@esteelauder
0.05%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@elfcosmetics
1:5.4K
Very influential
@esteelauder
1:7.6K
Very influential
Comment-to-Like Ratio
Higher = more thoughtful engagement
Virality Potential
Engagement per 1K followers (0-100 scale)
Content Density(posts per 1K followers)
@elfcosmetics
1.50
Active@esteelauder
1.36
ActiveJolygram Intelligence Metrics
Advanced analytics combining reach, engagement, content quality, and growth patterns
Growth Velocity Index
Recent growth momentum
Audience Quality Score
Quality of follower base
Content Performance Index
Engagement per follower
Overall Influence Index
Combined influence potential
Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.
Top Posts
New lip look loading... 💋 Which duo are you locking in? Drop your emoji combo in the comments! ⬇️ 🆕 Main Stain Lip Marker ($5): A buildable, long-lasting lip stain marker that lines, contours and fills in your lips for transfer-resistant color and a natural-looking finish. 💄 Glow Reviver Lip Oil ($9): An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color Shop these lippies on elfcosmetics.com and the e.l.f. app! 🫶 Main Stain Lip Marker: 💜 Mauvelous 🔥 Hotvine 🩰 Balletcore ❤️ Gone Garnet 🫖 Chai Me 🍫 Molten Chocolate 🌹 Rose Macaron ✨ Beigebait Glow Reviver Lip Oil: 💖 Pink Quartz 💸 Money Mauve 💋 Rose Envy 🍎 Red Delicious 💎 Crystal Clear 🍯 Honey Talks 🤎 Hot As Fudge 😍 Jam Session Main Stain Lip Marker: 🇺🇸 Available now on TikTok Shop and @amazon, Coming online to @target, @ultabeauty May 31, Coming to @walmart May 31, Coming in-store to @target, @ultabeauty, @cvspharmacy June 7, Coming online to @walgreens June 17 and in-store June 28, Coming to @heb, @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca May 31, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #MainStainLipMarker #GlowReviverLipOil #elfcosmetics
In Cannes with @daisyedgarjones “This look on Daisy in Cannes was all about fresh, luminous skin that still felt completely like skin. Nothing too polished or overworked, just soft radiance, beautifully refined.” — @nikki_makeup Get Daisy's Look: Double Wear Smooth & Blur Primer Double Wear Stay-in-Place Foundation Futurist Blushmaker in Stolen Glance The Essential Eyeshadow Quad in Money Moves Double Wear Zero Smudge Lengthening Mascara Double Wear Lip Liner in Taupe Futurist Lip Balm in Clove Cushion
elfcosmetics has 3K more likes on their top post
Hashtag Strategy
11
With Hashtags
1
Without Hashtags
10
With Hashtags
2
Without Hashtags
@elfcosmetics has stronger hashtag impact
Engagement Trends
-48.8%
Engagement shift
Likes
Comments
-77.5%
Engagement shift
Likes
Comments
@elfcosmetics shows better recent momentum
Posting Rhythm
@elfcosmetics
@esteelauder
Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.
Expert Verdict
Overall Verdict:
@elfcosmetics leads in most key metrics.
Followers
@elfcosmetics dominates in reach and follower volume.
Engagement Rate
@elfcosmetics delivers higher engagement relative to audience size.
Quick Summary
Data updated based on recent public posts.
Popular Comparisons
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FAQ: @elfcosmetics vs @esteelauder
Specific questions about this head-to-head comparison
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