elfcosmetics
lushcosmetics

Side-by-side Instagram profile comparison of e.l.f. Cosmetics vs Lush Cosmetics North America. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@elfcosmetics

100

Excellent

Account Health

@lushcosmetics

65

Good

Leader
Instagram profile picture of @elfcosmetics

e.l.f. Cosmetics

@elfcosmetics

The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF

7.6M

Followers

67%

1.4K

Following

11.3K

Posts

100%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

3.7M

Followers

33%

0

Following

9

Posts

0%

F/F Ratio1:0.0

Healthy ratio

Content DensityLow
Activity StatusPublic
Comparison📉 Trailing

Key Metrics Head-to-Head

@elfcosmetics
6
Winning on metrics
Competition
VS
Profile 1 Ahead
@lushcosmetics
0
Trailing on metrics
@elfcosmetics
Detailed Breakdown
@lushcosmetics
7.6M
Followers
52% ahead
3.7M
1.4K
Following
100% ahead
0
11.3K
Total Posts
100% ahead
9
0.12%
Engagement Rate
100% ahead
-0.00%
9.2K
Avg Likes
100% ahead
-1
236
Avg Comments
100% ahead
0
🏆 elfcosmetics6 - 0lushcosmetics

Advanced Metrics

Authority Score
Winner
68
Expert
@elfcosmetics
Reach22/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
52
Established
@lushcosmetics
Reach22/25
Engagement-1/30
Ratio20/20
Consistency1/15
Verification10/10

Account Tier

Mega

7.6M followers

Range: 1M-10M

@elfcosmetics

Mega

3.7M followers

Range: 1M-10M

@lushcosmetics

Influence Index
Winner
66
/ 100
@elfcosmetics
Influence Index
65
/ 100
@lushcosmetics

Engagement Quality

@elfcosmetics

0.12%

Benchmark: 0.2-0.5%

Low

@lushcosmetics

-0.00%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@elfcosmetics

1:5.4K

Very influential

Excellent

@lushcosmetics

1:InfinityM

Very influential

Excellent

Comment-to-Like Ratio

@elfcosmetics2.6%
@lushcosmetics0.0%

Higher = more thoughtful engagement

Virality Potential

@elfcosmetics1.2
@lushcosmetics-0.0

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@elfcosmetics

1.50

Active

@lushcosmetics

0.00

Low

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

elfcosmetics41
lushcosmetics19
Difference: 22 points

Audience Quality Score

Quality of follower base

elfcosmetics41
lushcosmetics40
Difference: 1 points

Content Performance Index

Engagement per follower

elfcosmetics1
lushcosmetics0
Difference: 1 points

Overall Influence Index

Combined influence potential

elfcosmetics63
lushcosmetics38
Difference: 25 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @elfcosmetics

We're sheer for more shades! 🤩 4 NEW shades of Sheer For It Blush Tint are now available on elfcosmetics.com and the e.l.f. app! 💕 Why you’ll love it: 🌟 Long-lasting cheek AND lip stain 🌟 Hydrating watery texture delivers a natural finish 🌟 Transfer-resistant stain gives a sheer wash of color 🌟 Easy as e.l.f. to build and blend 🌟 Pairs perfectly with Stain & Tint Blending Brush ($6) Available in 9 shades: 🆕 🌸 So Petal 🆕 💜 Mauve Actually 🆕 💋 Burgun-did That 🆕 🍁 Maple Latte ❤️ Left on Red 🍊 Orange Crush 💗 Pink Positive 🍇 Plums Up 🍒 Cherry Cola Shop these shades for ONLY $6 on elfcosmetics.com. 🫶 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @amazon May 31, Coming to @walmart May 31, Coming in-store to @target, @ultabeauty, @cvspharmacy June 7, Coming online to @walgreens June 7 and in-store this summer, Coming to @heb and @krogerco this summer 🇨🇦 Coming online to @shoppersbeauty and @amazonca this summer, Coming to @walmartcanada this summer 🇬🇧 Coming to online to @bootsuk and @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 22, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 22, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SheerForItTint #elfcosmetics

@elfcosmetics
24.2K
510
Top post by @lushcosmetics

On Black Friday 2021, following the release of the Facebook Files (which revealed how much Meta knew about the very real harms being caused by their platforms and yet were doing nothing about it), Lush signed out of Instagram, Facebook, TikTok and Snapchat until these platforms took action to provide a safer environment for users. Two years on, has Meta cleaned up its act? Sadly but perhaps not surprisingly, no. Deliberately-addictive algorithms are still filling our feeds with harmful content and misinformation to drive engagement. Meanwhile their surveillance-for-profit business model – one that underpins all the 'Big Tech' companies – tracks our every move and sells our data, making them untold billions. That's why we're campaigning for legislative change that puts the control back in the hands of the people. We've teamed up with People vs Big Tech – a decentralised movement challenging the power and abuses of the Big Tech giants. Introducing The Cloud bath bomb, with 100% of the sales price (minus government taxes) going to People vs Big Tech to fund vital campaigning that takes their message directly to those who hold the power to change the system. Don't lose your head in the cloud. There's a brighter future ahead. Hit the link in bio to join the #BigTechRebellion — Friendly note: we're not back on Instagram. If you'd like to contact us, our Customer Care team will be happy to help here: Phone: 1-888-733-5874 SMS: 1-888-733-5874 Email: [email protected] Live Chat: lush.com & the Lush app

@lushcosmetics
-1
0
🏆 24.2K likesVS-1 likes

elfcosmetics has 24.2K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@elfcosmetics

11

With Hashtags

1

Without Hashtags

Avg per post2.1
Avg Likes9.7K
Avg Comments241
Hashtags increase engagement
#elfcosmetics#setitbright#mainstainlipmarker#sheerforittint#heart2art
@lushcosmetics

9

With Hashtags

0

Without Hashtags

Avg per post1.0
Avg Likes-1
Avg Comments0
Every post includes hashtags
#bigtechrebellion

@elfcosmetics has stronger hashtag impact

Engagement Trends

@elfcosmetics
Falling

-32.3%

Engagement shift

-32%

Likes

-34%

Comments

Older posts avg11.2K
Recent posts avg7.6K
Stronger Trend
@lushcosmetics
Stable

+0.0%

Engagement shift

+0%

Likes

+0%

Comments

Older posts avg-1
Recent posts avg-1

@lushcosmetics shows better recent momentum

Posting Rhythm

@elfcosmetics

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency53%

@lushcosmetics

Posts/Week
9.0
Avg Days Between Posts
0.0
Most Active Day
Friday
Consistency70%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@elfcosmetics leads in most key metrics.

The comparison shows @elfcosmetics outperforming @lushcosmetics most notably in Followers.

Followers

@elfcosmetics dominates in reach and follower volume.

Engagement Rate

@elfcosmetics delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

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Results FAQ

FAQ: @elfcosmetics vs @lushcosmetics

Specific questions about this head-to-head comparison

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Popular Comparisons: @elfcosmetics vs @lushcosmetics

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