elfcosmetics
morphebrushes

Side-by-side Instagram profile comparison of e.l.f. Cosmetics vs Morphe. Followers, engagement, activity, and performance compared.

VS

Profile Overview

Account size, health metrics, and growth indicators

Account Health

@elfcosmetics

100

Excellent

Account Health

@morphebrushes

100

Excellent

Instagram profile picture of @elfcosmetics

e.l.f. Cosmetics

@elfcosmetics

The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF

7.6M

Followers

45%

1.4K

Following

11.3K

Posts

45%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison📉 Trailing
Leader
Instagram profile picture of @morphebrushes

Morphe

@morphebrushes

NEW ChromaPlus Eyeshadow Trios and Must-Have Mattes 🩶 Shop at @ultabeauty @target @sephoracanada & select additional retailers 🛒

9.4M

Followers

55%

2.5K

Following

13.7K

Posts

55%

F/F Ratio1:0.0

Healthy ratio

Content DensityHigh
Activity StatusPublic
Comparison🔝 Leading

Key Metrics Head-to-Head

@elfcosmetics
3
Tied on metrics
Competition
VS
Even Match
@morphebrushes
3
Tied on metrics
@elfcosmetics
Detailed Breakdown
@morphebrushes
7.6M
Followers
19% ahead
9.4M
1.4K
Following
44% ahead
2.5K
11.3K
Total Posts
18% ahead
13.7K
0.12%
Engagement Rate
72% ahead
0.03%
9.2K
Avg Likes
66% ahead
3.1K
236
Avg Comments
38% ahead
147
elfcosmetics3 - 3morphebrushes

Advanced Metrics

Authority Score
Winner
68
Expert
@elfcosmetics
Reach22/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@morphebrushes
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

Account Tier

Mega

7.6M followers

Range: 1M-10M

@elfcosmetics

Mega

9.4M followers

Range: 1M-10M

@morphebrushes

Influence Index
Winner
66
/ 100
@elfcosmetics
Influence Index
65
/ 100
@morphebrushes

Engagement Quality

@elfcosmetics

0.12%

Benchmark: 0.2-0.5%

Low

@morphebrushes

0.03%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@elfcosmetics

1:5.4K

Very influential

Excellent

@morphebrushes

1:3.7K

Very influential

Excellent

Comment-to-Like Ratio

@elfcosmetics2.6%
@morphebrushes4.8%

Higher = more thoughtful engagement

Virality Potential

@elfcosmetics1.2
@morphebrushes0.3

Engagement per 1K followers (0-100 scale)

Content Density(posts per 1K followers)

@elfcosmetics

1.50

Active

@morphebrushes

1.47

Active

Jolygram Intelligence Metrics

Advanced analytics combining reach, engagement, content quality, and growth patterns

Growth Velocity Index

Recent growth momentum

elfcosmetics41
morphebrushes40
Difference: 1 points

Audience Quality Score

Quality of follower base

elfcosmetics41
morphebrushes40
Difference: 1 points

Content Performance Index

Engagement per follower

elfcosmetics1
morphebrushes0
Difference: 1 points

Overall Influence Index

Combined influence potential

elfcosmetics63
morphebrushes48
Difference: 15 points

Intelligence Metrics provide deeper insights into creator effectiveness, audience quality, and growth momentum beyond basic follower counts. These metrics help identify authentic influence and sustainable growth patterns.

Top Posts

Winner
Top post by @elfcosmetics

We're sheer for more shades! 🤩 4 NEW shades of Sheer For It Blush Tint are now available on elfcosmetics.com and the e.l.f. app! 💕 Why you’ll love it: 🌟 Long-lasting cheek AND lip stain 🌟 Hydrating watery texture delivers a natural finish 🌟 Transfer-resistant stain gives a sheer wash of color 🌟 Easy as e.l.f. to build and blend 🌟 Pairs perfectly with Stain & Tint Blending Brush ($6) Available in 9 shades: 🆕 🌸 So Petal 🆕 💜 Mauve Actually 🆕 💋 Burgun-did That 🆕 🍁 Maple Latte ❤️ Left on Red 🍊 Orange Crush 💗 Pink Positive 🍇 Plums Up 🍒 Cherry Cola Shop these shades for ONLY $6 on elfcosmetics.com. 🫶 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @amazon May 31, Coming to @walmart May 31, Coming in-store to @target, @ultabeauty, @cvspharmacy June 7, Coming online to @walgreens June 7 and in-store this summer, Coming to @heb and @krogerco this summer 🇨🇦 Coming online to @shoppersbeauty and @amazonca this summer, Coming to @walmartcanada this summer 🇬🇧 Coming to online to @bootsuk and @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 22, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 22, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SheerForItTint #elfcosmetics

@elfcosmetics
24.2K
510
Top post by @morphebrushes

POV: you do your own makeup for your wedding 💍 The ultimate cool girl bridal look. GET THE LOOK: 🤍 Ready, Set, Pro 16-Piece Face & Eye Brush Set 🤍 Wakeup Artist Under Eye Correcting Concealer 🤍 Cheek Thrills Face Trio in ‘Honeymoon Suite’​ 🤍 Cloudlight Soft Glow Veil Finishing Powder 🤍 ChromaPlus 6-Pan Eyeshadow Palette ‘Rich Glitch’​ 🤍 ChromaPlus 12-Pan Eyeshadow Palette ‘Flickering Sands’​ 🤍 Bi-Liner Dual-Ended Gel Liner in ‘Truth Or Dare’ 🤍 Signature Lip Pencil in ‘Wifey’ 🤍 Lip Lock in ‘Clutched Pearls’ 🤍 Lifeproof Continuous Setting Mist

@morphebrushes
11.6K
210
🏆 24.2K likesVS11.6K likes

elfcosmetics has 12.5K more likes on their top post

Hashtag Strategy

Stronger Hashtag Use
@elfcosmetics

11

With Hashtags

1

Without Hashtags

Avg per post2.1
Avg Likes9.7K
Avg Comments241
Hashtags increase engagement
#elfcosmetics#setitbright#mainstainlipmarker#sheerforittint#heart2art
@morphebrushes

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags show no clear boost

@elfcosmetics has stronger hashtag impact

Engagement Trends

@elfcosmetics
Falling

-32.3%

Engagement shift

-32%

Likes

-34%

Comments

Older posts avg11.2K
Recent posts avg7.6K
Stronger Trend
@morphebrushes
Rising

+54.7%

Engagement shift

+54%

Likes

+82%

Comments

Older posts avg2.5K
Recent posts avg3.9K

@morphebrushes shows better recent momentum

Posting Rhythm

@elfcosmetics

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Monday
Consistency53%

@morphebrushes

Posts/Week
12.0
Avg Days Between Posts
0.0
Most Active Day
Tuesday
Consistency42%

Consistency score reflects regularity of posting. Higher = more reliable schedule for audience.

Expert Verdict

Overall Verdict:

@elfcosmetics delivers higher engagement relative to audience size.

The comparison shows @elfcosmetics outperforming @morphebrushes most notably in Engagement Rate.

Followers

@morphebrushes dominates in reach and follower volume.

Engagement Rate

@elfcosmetics delivers higher engagement relative to audience size.

Quick Summary

Data updated based on recent public posts.

Popular Intelligence Delta

Popular Comparisons

See how these accounts stack up

Results FAQ

FAQ: @elfcosmetics vs @morphebrushes

Specific questions about this head-to-head comparison

Still have questions?

Contact us

Popular Comparisons: @elfcosmetics vs @morphebrushes

elfcosmetics vs morphebrusheselfcosmetics vs morphebrushes Instagramelfcosmetics and morphebrushes comparedCompare elfcosmetics and morphebrusheselfcosmetics versus morphebrushes on Instagramelfcosmetics vs morphebrushes follower countelfcosmetics vs morphebrushes engagement statselfcosmetics morphebrushes Instagram comparisonWho has more followers: elfcosmetics or morphebrushes?elfcosmetics vs morphebrushes profile statselfcosmetics or morphebrushes – who performs better?elfcosmetics vs morphebrushes side by sidee.l.f. Cosmetics vs Morphee.l.f. Cosmetics Morphe Instagram comparisonCompare e.l.f. Cosmetics and Morphe